31st August 2020
The future of your business exclusively depends on the strategies that you formulate and deploy to build a great brand coupled with the tactics used for creating brand awareness. Developing a strong brand identity, developing a responsive web design, and avoiding cheap logo design is inevitable to grow and expand your business. Effective branding approaches tell the story of your brand conscientiously and help you build an emotional connection with your clients, employees, and the general public. It takes a pragmatic strategy, an iconic logo design, and an innovative branding style combined with the audacity to take risks, at times, to build a strong brand identity.
Bear in your mind; it’s not merely the aesthetic logo design, unique colors, or the font style that gives birth to a prodigious brand but the well-defined mission, vision, and values that you put forward from inception along with your unique branding approaches along with a responsive web design is what that actually make the difference. Branding can make or break your business, depending on how effectively you are utilizing the available resources to create brand positioning in the market, amidst thefast and furious competitors.
Branding has the tendency to change the perception of people about your business, and this tendency swings both ways A robust strategy can prove to be the brand-maker. It can be the driving force that aligns the brand`s aspirations with the customers` demands. On the contrary, a weaker and a cheaper alternative can prove to be the sole factor that blows a hole in the corporate strategy.
In this article, we are going to outline some of the common slipups committed by brand managers, which eventually backfire and ruin the reputation of well-established brands.
One of the major differentiating factors among brands is their unique and iconic logo design; it is the visual representation of a business. It creates a visual identity for a brand in a market full of competitors.
The logo is featured more or less everywhere, be it a company’s website, products, brochures, banners, labels, etc. Using a cheap logo design is bound to leave an unprepossessing first impression on viewers, making them think inferior about your brand. Therefore, it is crucial to have an iconic logo design which is creative, meaningful, memorable, and eyes grabbing, innovative enough to draw the attention of potential clients and lure them into availing your services and products. To make it possible, you need to avail an online logo design service that can create an iconic logo design for you, while balancing the business requirements, finances,and your expectations.
A mere idea seems to be enough to start a new business, but to make the business run smoothly and ensure profitability and productivity, creation and implementation of a well-established plan is indispensable. A business plan works as fuel and drives the business forward while providing clarity on all fronts – Frommarket analysis to operations and from financial analysis to customer service. It is a roadmap that carries the company forward on the right track. With no specific road map, there is a very high probability for one to get lost in the labyrinth of ambiguity and uncertainty.
A well-written business plan guides the entrepreneurs towards the attainment of the business objectives by making them visualize the bigger picture, enabling them to devise a pragmatic strategy for growth and expansion.. And to make the plan work effectively in today’s online realm, availing an eCommerce website design services is important more than ever to enable the website process online transaction. Awell-defined business strategy is essential to attract investors so they may assess the business maneuvring and feel confident about investing their money.
A brand promise is all about assuring your clients about the values and benefits that they will experience through the utilization of your products or services. Establishing a credible and robust brand promise is more important than ever, in today`s era, to build reliable connection with the target audience.. If a brand tends to change its commitment, clients are likely to lose their confidence in the brand, let alone your offerings.
It takes years of struggle to establish and penetrate the brand promise within tge public after spending helluva money on various marketing campaigns; changing the brand promise brings the business back to ground zero, where they are bound to start from scratch all their marketing initiatives and advertising strategies. The promise that you make from the very first day needs to reflect in everything that your brand does or say. Brand promise is the heart of your business and altering the heart is going to change the perception and emotions of the people connected with you.
Almost 1.2 billion people use their mobile to access the internet. Having an unresponsive website, in this case, doesn’t not only cause a bad user experience but also seizes the business opportunities to grow and expand. It is observed that most businesses still don’t have a responsive web design As per the statistics, brands with a responsive website are more able to create a better public opinion, resulting in high sales volume, since the majority of people nowadays are inclined towards making digital purchases..
Like the users, Google and other search engines too prefer a responsive web design. For the users, it`s simple interface, quicker loading times, accessible information, and a prompt processing structure. For Google (and other search engines) it is plain user experience. you are still using a static site, connect with any web designing company, which can help you create a responsive web design.
The productivity of a business depends on the efficiency of its workforce, whether it is a labor in the manufacturing department,a marketing executive, or a customer service representative, provision of appropriate training to all employees is critical to ensure attainment of the core business objectives. An employee is an ambassador of a brand who represents the business wherever he goes and whatever he does. Hence, his actions must resonate the values of a brand.
Training objectives may vary from business to business, but certain elements that need to be under consideration while developing training curriculum include relevance, longevity, and specificity.
An ill-trained employee leaves a bad impression about the brand, let alone the impact on the overall productivity. Lack of adequate training makes the employee do what they feel right rather following the regulatory processes and protocols, resulting in mismanagement and chaos.
There is a thin layer in between branding and marketing, and most of the entrepreneurs confuse the sheer fact. The confusion between two elements gives birth to inefficiency and overall business performance. Confused minds can never be expected to do something for business development, hence to keep the confusion at bay, you need to know the fact that brand is who you actually are, and marketing is all about devising and implementing strategies to create the awareness about the brand.
Things that fall in the domain of branding include, but are not limited to, your mission statement, core principles and values, along with the inspiration that tempted you to build a business. In contrast, marketing entails SEO, content/ social media marketing, PPC marketing, and all print and electronic media advertisements.
Marketing begins once a brand comes into existence after well-defining all its values, objectives, and uniqueness. Branding is like a baby with a nose, eyes, mouth, arms, and legs, whereas swaddling the baby with various colorful clothes to make it look vibrant is marketing.
One of the most important things that entrepreneurs need to make sure about is the consistency of branding and marketing throughout the existing channels. If the tone of voice varies from channel to channel, your customers will find it hard to recognize your brand, ultimately making it difficult for you to realize the vision of your brand. Being trustworthy is one of a key-factors in becoming a successful brand, reiterating the fact that consistency and success are directly proportional to each other.
How are you going to solve the problems of your potential buyers? And what values your brand can instill in the lives of those who use your products or services?
As soon as any online visitor lands on your website, you immedietly have to tell them the benefits they can experience through utilizing your offerings; as well as highlight the factors that give your brand an edge over the competitors, its uniqueness, and specialty. Avoid using fancy words, vague terms, jargons, and overpromising to amplify the benefits that your products can offer.Be concise and clear about the problems that your products can solve. This way you can earn the trust, confidence, and attention of your customers.
The influence of a trend lasts only for a specific period, and anchoring your brand to a trend is likely to misinterpret the brand’s message as soon as the trend fades away. So strong seems to be the desire of most entrepreneurs to jump on the bandwagon of the latest trends, but chasing trends without giving a thorough thought can force you to rebrand.Rebranding is not a desirable option for most businesses since it costs a ton; moreover, it can put the credibility of the brand and loyalty of customers at stake. All the prior spending and struggles regarding business development are deemed to go in vain if rebranding becomes the only option left.
Instead of following every other trend, do some extensive research on the existing trends, be creative to create a coherence between the trend and your brand`s messaging prior to jumping on the bandwagon that every other business in the industry tends to jump on.
No business can thrive without their loyal customers, and failing to connect with your customer can put your business in jeopardy. With the advancement of technology, everything has been pretty much automated and buying a service or product seems to be just a single click way. Easing the purchasing process makes it less time consuming and less hectic for customers but at the same time, personal contact with customers is diminishing as aftermath. This turns out to be not-so-desirable for companies since personal touch is believed to help in building and maintaining long-standing lucrative relations with clients by earning their loyalty and trust.
To cope up with the above-mentioned scenario and maintain long-standing relations, you may include your customers’ stories in your monthly newsletter, publish customers’ testimonials on your website, ensure prompt response,effectively cater to online customer queries, connect with them on various social media networks, and heed attentively to their feedback. This is how your brand can maintain a constant flow of communication with your customers, ensuring them to remain loyal to your brand.
As an entrepreneur, you need to avoid all the above highlighted major mistakes which are prone to function as a speed breaker on your way to success. In addition, a reputable web designing company such as ours can help you create a responsive web design by employing years of expertise in eCommerce website design services. For further queries you may contact us back at 1-855-757-7877 or email us at info@indigologodesign.com
This month, Pantone announced the colors they have chosen as the colors of the year for 2021. They are Ultimate Gray and..
Logo designs convey the company’s value to its target audience. Logo designs evoke emotions in customers and augment w..
A logo isn't just a tiny piece of art or symbol; it's the building block the company is required to build a strong brand..
Whenever there is a discussion about business logo designing, it seems more imperative to take into consideration the tr..
