• Share post on:

Having a unique and memorable logo is one of the easiest ways to communicate and distinguish your company from competitors. However, creating such type of logos is not as easy as it sounds. The logo helps people to remember and recognize your business easily.

Nevertheless, logo design mistakes can cause the opposite effects such as they won’t remember your company or if they do then their decision may not lead to purchase. However, online branding services in the USA or anywhere in the world where your logo design and website needs to convey trust and professionalism to customers are often impacted by this reaction.

Let’s find out more about the top 10 common logo mistakes that every business owner or an amateur graphic designer needs to avoid in order to create a successful and professional logo.

1: Typographic Chaos

Before designing a logo you need to know about typography ABCs. As typography in logo design can make or break it. While still portraying the intended message, a logo should be kept as simple as possible. And for this, you must consider all aspects of the design’s typography.

Avoid using too many weights (2 maximum) or fonts. Avoid using ultra-thin, predictable, or crazy fonts. Along with ensuring that you have chosen the right font(s), also focus on spacing, sizing, and kerning of the job at hand.

EasySpeedy: Pay close attention to this logo. You will see how amazingly this logo uses just one font family with different styling. The bold letter-forms emphasize the ease of the services while the italic convey speed.

2: Poor font choice

When it comes to creating your company’s logo mark, choosing the right font is extremely important because it can make or break a design, as discussed above. Choosing the right font often takes as long as the creation of the logo design itself. Also, font choice should not be done briskly.

Are you confused about how to select the right font? No worries, just contact anyone who is providing logo design services in the USA and get your solution.

You can use these three steps for font choice:

1. Research all the various fonts that can be used for your project.
2. Narrow them down further.
3. Then concentrate on how each one can gel with the logo design.

Purchasing a font is not a bad thing. You can modify it and create your own. Also, while creating a logo, keep in mind how font of the logo in conjunction with imagery and other fonts can be used across the rest of your brand identity.

Emotive Analytics:  Each font has its own personality, so you should select the right font personality for the project at hand. The font used in this logo is much serious than a hand-drawn font which conveys very different attributes.

3: Too complex, too abstract

Simple logos allow easier recognization that’s why they are more memorable. However, logos that want to stand apart from the crowd and be memorable must have something unique about it, without being too overdrawn.

Probably, the ones who are providing online branding services in the USA need this type of logo.

Simplicity not only makes it easier to remember the logo but also makes it more versatile which means it can work over more mediums.

Let’s discuss an example to understand the versatility factor. For example, a logo should work on something the size of a billboard and something as small as a postage stamp.  But avoid making your logo mark too abstract either.

4: Relying on special effects or color.

If you think that a logo with color or special effects is a strong one then it’s not correct. I recommend working on black and white first then add colors or special characters later, if needed.

Hot Tip: You can also consult our logo design services in the USA. We are always here to help you!

This allows you to focus on the concept and logo mark’s shape, rather than the special effects. Also, avoid using embossing, drop shadows, or other layer styles to gloss up your logo design. A good logo will stand on its own, without these effects. However, using different variations of a logo can help you in ensuring that in which variation it works best: color or greyscale.

Opus Grex: If you pay close attention then you can see this logo has color and gradients. But if we would remove these effects, still this logo will have a strong form.

5: Using raster images

Always design a logo in a vector graphic program such as Adobe Illustrator (A professional person who offers logo design services in the USA uses this program). This type of software ensures that the final logo can be scaled to any size and also enables the logo to apply to other media easily.

A vector graphic is made from mathematically precise points that guarantee visual consistency across all sizes and mediums. However, a raster image that is made up of pixels, such as the ones you find in photoshop, can’t be scaled to any size. It means this type of logo would be unusable in large sizes. So, the use of a vector graphic program while creating a logo is a wise approach to get rid of raster images.

6: Settling for a monogram

Trying to create a monogram out of the business’ initials for example Bob’s Hardware logo that is made out of B & H — One of the most common mistakes of an amateur logo designer. Though this sounds like a smart solution but rather than this, conveying an intended message with just the initials of a company or building credibility is more difficult. You can surely explore this route, but avoid settling on it unless a memorable, original, and creative solution, that reflects the business goals, is created.

Another thing, please don’t try to shorten your business name into acronyms until it suits your target goals or it has been around for a while.  For example, some of the high-profile brands like GM, FedEx, HP, and IBM never started as acronyms, they opted for acronyms after many years of prominent exposure.

7: Using Visual Clichés

When it comes to brainstorming ideas like swooshes for ‘dynamics’, light bulbs for ‘ideas’, speech bubbles for ‘discussion’, etc are often the first things to pop into one’s head. Nevertheless, these may be the first idea that is discarded for some reasons. Sometimes, you may wonder that there are so many other logos with the same idea then how is your design going to be unique? Just stay clear of these visual clichés and come up with a new, unique, original design and idea.

Just creative design: For sure pencil is a visual cliché for any logo designer. However, using a cliché uniquely and creatively can make your logo much more memorable. Did you look at this logo deeply and notice the hidden J, C, and D?

8: Copying, stealing, or borrowing design

I’m sorry to say this but copying, stealing, or borrowing design is an all-too-common practice these days. Amateur designers see any idea, if they like it they just do a quick mirror, word change, or a color swap and then call it their own. No doubt, this is illegal, unethical, and downright stupid that may lead to going to catch you sooner or later. Also, avoid using a clip or stock art either. Your logo should be original and unique.

9: Getting too much client input

A client hires you as a professional designer that comes up with relevant designs that best fits with their goals. So, you should provide the best possible solutions for your client. And offering your expertise, instead of letting them direct the project (entirely), is the best way to do this.

Like sometimes a client asks for misinformed changes that may not be such a good idea, now it’s your responsibility to explain why (the reason behind this) and offer a better alternative. If still, they refuse to ignore that change and your suggestions then try to send them your own design decisions. Then they may realize that their suggestion was not the best fit for their project.

However, as a designer, you should also accept the reality that you also are not always right. So, try to give a go to the client’s suggestion as who knows where it will lead.

10: Providing too many concepts

Another common mistake that most logo designers do is providing too many options to the client. This means you are providing a chance to the client to have their say over the design direction of the project. Let’s say if you send 08-10 concepts to a client, more often they will consider the worst design. So sending 1-3 concepts that you personally think will work best for their business is a good rule of thumb.

Certainly, the number of concepts you send can vary from project to project but once you feel confident as a professional logo designer then these 1-3 concepts will be enough to nail the project on the head every time.

Final Words:

Following the logo design tips can help you in becoming a good logo designer of your circle or maybe of the world.

Note: You can also get from any online branding service in the USA

However, setting a list of “ To-dos ”, such as this article contains, is a good starting point. Rules are made to break. There are no restrictions or defined path when it comes to logo designing. Explore, sketch, create, and repeat! That’s all.

 

 

• Share post on: