21st December 2020
With the graphic design industry booming, there has been no shortage of logo designs in 2020. The rise of new trends in the recent year has set the tone for more innovation in the next year. Because a logo design is a marketing face, businesses are paying more attention to make their designs stand out among their competitors.
In this article, we will talk about some iconic logo designs that are going to set new trends in 2021. 2020 has been a year of reinvention in the logo design industry. 2021 is going to be the year of innovation. While there may be some constraints, the upcoming year will be the start of a new era for the design industry.
Now, let’s discuss the top 2021 logo design trends.
The use of the new technology in graphic designing makes it easier to get inspiration from just about anything. You can even take ideas from the techniques and limitations of the past. For instance, you may find stained glass windows more attractive when designed through modern designing tools. This design will take you back to the dark ages.
The use of modern designing tools allows graphic designers to fracture an image into shards of solid colors. This design technique works quite well when creating attractive vistas of nature.
According to a famous logo designer Lindon Leader, the best designs come from clarity and simplicity. Using these two virtues, you can create iconic logo designs that are capable of communicating the complex identities of brands to viewers. That’s why many logo design trends of the past had been focusing on flat designs and minimalism.
The trend of minimalism is not going away anytime soon. In fact, it is destined to become quite popular in the years to come. However, modern-day logo designers are looking to reclaim the logo designing charm that has been vanished in over-simplification. Innovative ways to use fundamental drawing techniques, such as curvature, foreshortening, and linear perspective, have allowed designers to create an illusion of depth without complicating their designs.
Imagery consists of shapes and building blocks. Some primitive shapes such as squares, circles, and triangles are often phased out of the logo designing process, even though they help designers create more impressive logo designs.
The good thing is that 2021 is bringing back the trend of using lines and shapes in logo designing processes. Using shapes allows brands to create minimalistic logos, allowing them to use saturated colors in an even better way.
Balance in design is one of the most essential features of a logo design. The element necessary to create that balance is symmetry. Symmetrical iconic logo designs remain the same when you turn the surface 180 degrees.
The most impressive characteristic of the symmetrical design is that you can make it look adequately intricate with little effort while making sure that the overall design looks incredibly ordered. This design is also being considered by designers creating hand-drawn logos. Although pursuing perfection in such iconic logo designs may be a bit challenging, they are more than capable to stand the test of time.
Logos have traditionally been using symbols of all sorts to represent a brand or its nature. It is because such logos can communicate through streamlined iconography. Brands have been developing logos to create unique symbolic languages for quite some time. However, 2021 is going to see the use of more ancient symbols in iconic logo designs. These logos will aim at associating classical, understood virtues to help brands communicate their vision to their customers.
Since starting a business necessitates you to work on a risk-taking approach, it is crucial to represent your brand through content and visuals that people can understand easily. Using modernized symbolism in your logo design is the best way to make it happen.
Now, let’s discuss some more designs, patterns, and approaches that logo designers are more likely to use in the year 2021.
Over the years, logos have become simpler. Google logo is a testament to that. This trend of the use of simplicity in logo designs shows no signs of slowing in the upcoming decade. The fact of the matter is that top brands are embracing the idea of using minimal designs for their online platforms and brand logos. The use of simpler and more concise graphic designs allows designers to create more iconic logo designs.
A significant reason why brands continue replacing intricate patterns with simplistic ones is that complex logo designs usually fail to deliver a proper and clear brand message.
Using typography is a perfect solution if you want the text to be the most signified element in your logo design. This way has been popular among brands because it has allowed them to create iconic logo designs that emphasize brands’ personality in the best way possible. You can use custom fonts to create a more obscure logo, which is going to look more inventive than confusing. In fact, that’s how you can make a logo look a bit intricate while being simplistic. It will invite your audience to look into the design rather than turning away from it. It is, undoubtedly, what you want from your logo.
Gradient designs have become more popular over the year, especially with the rise of minimalistic designs. Simplistic patterns that use color gradients make more iconic logo designs. The shades of color transitioning smoothly into a different color can help designers to create a three-dimensional effect in the overall design. Here, you will have to make sure that the color shades you use in your logo render well when you print this design on paper.
This one is another form of typography that you can use to create some iconic logo designs. With a part of a letter disappearing, your logo design can instigate curiosity in your audience. As a result, they will want to have a look and figure out the complete text of your logo. Not only will it make your brand logo more memorable, but your potential customers may become existing ones right when they finish solving that little riddle in your logo.
Another trend to love, if you appreciate bold designs, is to overlap geometrical elements in your logo design. There are many ways you can create these iconic logo designs, so you may want to try different options to figure out which works best for you. For instance, you may want to create an illusion of a geometrical element to be a bit transparent. This way, the outlines of the second element will also be visible through the overlapped portion. Another creative way to use this technique is to overlap different-colored design elements and show a color combination in the overlapped area.
A blank space around or inside a letter or graphic element is known as the negative space. Using this option, you can create wonderful iconic logo designs that make your brand a point of attraction among your competitors. The most significant advantage of using negative space is that it allows you to create shapes that you can conceal to a certain extent according to your preferences. Again, it can act as a riddle for your customers who will try to decipher your logo. And that’s when your logo can program their subconscious in favor of your brand.
You might have seen the logo of Rolls Royce. It is based on typography consisting of super thin lines. There are many other examples of the use of fine lines in logo designs, and many brands are also following that suit to create iconic logo designs. The simple geometry used in these designs tends to make the overall shape more prominent due to its uniqueness. The font family that is most preferable for these logo designs is sans-serif, but you can consider using other options too if you feel appropriate.
In the year 2021, you may see the trend of using scattered design elements quite prevalent. The fact of the matter is that this technique may help you create the most incredible and iconic logo designs that can bring your brand into the spotlight. The best thing about these designs is that it can help you showcase the creative side of your brand. However, you have to make sure that you are applying chaos in a calculated way. You still want to make the logo design understandable by your audience.
Bringing balance to your logo design can help you portray the solid and more reliable nature of your brand. An ideal way to create such a design is to use sans-serif font and arrange the overall typography or elements in a symmetric manner.
The trend of monograms is also expected to take its place in 2021 logo design trends. Nonetheless, you may want to use negative space this time to make the design more appealing. You may also use bold geometry to make the overall logo design more attractive and prominent.
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