13th April 2020
A logo can either make or break your business in the eyes of a discerning consumer. It is the most succinct and efficient way to communicate your brand’s message and is an ever-needed tool to garner customers to one’s side.
It is for this reason, the most famous brands in the world have had their way with the logo. They’ve filled them up with distinctive colors, typography, images, and even surreptitious elements to stand their head and shoulders apart from the rest of their counterparts in the industry.
Looking to do the same with your brand? Well, here’s a curated dose of inspiration that showcases how the world’s famous brands have transmuted their simply creative logo designs into images that every individual recognizes at the first instance.
This iconic design, first designed by Ruth Kedar, is widely recognized around the globe for dominating the search engine world,but that’s not the only reason for its popularity.
Google is famous for evolving their design over the years while remaining on top. The first image came out in 1996 and consisted of an image of a hand and the company’s original name, BackRub, in red font. The logo was revamped and launched again in 1998 that read “Google!” in multicolor. The vibrant use of colorsperfectly depicts the company’s values and its widespread product line, which makes it inspirational for every business,big or small.
International Business Machines, commonly known as IBM, is one of the most established brands known for its spectacular technological products and services.
Paul Rand, a renowned professional logo designer,turned the tables for the organization when he replaced the bolded letters of IBM into an eight-bar design perfectly depicting the change of emphasis from stability to speed. Despite the transformation, the organization ensured the retention of its original look throughout its long history.
One of the largest retail corporation in the world with astonishing sales of 517.71billion U.S. dollars in 2019 in 2019being just a number, Walmart is famous forproviding goods of every category at extensively economical rates.
The logo was revamped in 2008 when the spark design shifted from the center of “Wal” and “Mart” to the right side of the overall design. The vibrant spark in the iconic logo represents the ideas that made the company a huge success.
Visa, an essential part of our daily lives, is known for its financial services worldwide and a logo that not many cannot remember.
The blue and golden colors represent the sky and the gold-colored hills of California – reminding everyone of their place of origin.In its attempt to “modernize” and look more contemporary, Visa altered itsdesign in 2005 by removing horizontal stripes and replacing it with a plain white background with the name Visa in blue, along with an orange flick on the ‘V.’
The online multibillion-dollar business with outlets in more than 30 countries, EBAY recently revamped its branding in 2012, replacing funky fonts to communicate a sense of energy and dynamicity amongst its users. The vibrant colors in the logo design represent traits of their website,which is friendly, open, and accessible. The overlapped letters depict the strong bond that holds the eBay community together.
Formerly known as Federal Express, FedEx is a classic example of subliminal advertising. If you look closely, you will notice an arrow between the last two letters.
While many people may not see it at a glance, it represents FedEx’s fundamental values of providing fast delivery services.
The customlogo designers also played cleverly with the colors. The purple-colored “Fed” portion of the colors always remains intact while the color of “Ex” varies, depicting the various divisions of the company.
Ranked 8th most valuable brand with a net worth of over $31 billion, Coca-Cola is everyone’s favorite beverage.
The company reached the pinnacle of glory after lots of hard work for many years. The vibrant red color generates energetic and enthusiastic vibes – helping customers to associate with the brand. The unique typeface used in the logo makes it distinctive amongst its competitors – Makin it easy for the brand to earn avaluable position in the market.
Nike’s logo has been rated as the most iconic design of all time. The simple swoosh perfectly manages to depict the brand’s promise of delivering high-quality athletic apparel. Carolyn Davis, one of the founder’s student, first came up with the idea of swoosh design for which she was paid $35. Although the design wasn’t much appreciated by Knight at that time, it speaks for itself today.
Olympics logo, despite changing every event, is a remarkable notion of how important consistency is for any brand. From the first modern Olympics being conducted in 1986, the association today has every country in the world participating in the global tournament conducted every fourth year.
As far as its design is concerned, it is a true demonstration of its rich history. Pierre de Coubertin executed the idea in 1913. The five different colored rings connected represent five continents of the world, united by Olympism. Every country that participates, itflag includes red, blue, yellow, green, or black.
From Film and Television to Parks and merchandise, Disney perfectly managed to make it through all divisions since its existence in 1923.
The iconic Disney logo makes us nostalgic – taking us back to our fun and entertaining childhood days. It showcases enjoyment and creativity experienced by people of all age groups.
With a clear goal of protecting and sustaining the earth’s natural environment for as long as possible,the World Wildlife Fund established itself to be one of the most iconic brands recognized worldwide.
The design used a giant female panda as its emblem, which was living in the London zoo in 1961 – the same year when WWF was founded. The logo designers felt that the big furry animal with her black-patched, appealing eyes would make a strong and recognizable impact that would overcome all language barriers. The minimum printing costs is a plus!
Well established in the tech industry, Apple is known for its unique products that include iPhone, iMac P.C.s, iPads, and much more.
While some say the Applelogo is inspired by the famous story of Adamand Eve, others say it is a tribute to Isaac Newton. Rob Janoff revamped the design because he believed the old one didn’t represent the brand’s vision accurately.
The current design is instantly recognizable around the globe and perfectly depicts the brand’s values. According to Janoff, the bitten apple assured that it’s an apple and gives the image scale.
One of the most prominent fast-food chains around the world, McDonald’s, is famous for its amazing burgers and branding.
The golden-yellow arch in the logo design represented the first restaurant’s architecture. However, when Ray Kroc took over the business in 1961, he incorporated another arch to give form to an imaginative concept that looked like the alphabet M. The colors red and golden-yellow represents strength and power that reassures customers’ faith in the company.
Pepsi, one of the most consumed beverages of all time, is famous for its unique taste.
Caleb Bradham first came up with the idea of Pepsi Cola in 1893. The logo design modified may times between the years 1971 and 2005 according to the changing marketing trends and era.
Crafted by a professional logo designer – Scott baker – the Microsoft design represented a new era in the technology industry.
The four vibrant colors depict the products of Microsoft: the blue box reminds us of Windows operating system, the red box represents M.S. Office,the green box denotes the fun of Xbox, and the yellow box denotes Bing.
Starbucks` logo designers pulled up an old marine archive and found a siren from a 16th-century Nordic woodcut. The original ideology behind the design was to depict the seductive imagery of the sea.
Terry Heckler,revamped the design and turned it into a demure, smiling mermaid with a simple crown and tails. The design again transformed in 2011, where the circle around the mermaid was removed and the color was changed from black to green.
Despite its simple design, the H.P. logo is eminent in the technology industry, and can widely be seen embossed on top-notch computer accessories.
The company embodies the initials of its founders Hewlett and Packard. The colors of the emblemdenote excellence and grace, the extended lines of the alphabets “H” and “P” depicts innovation.
Hondais an established automobile manufacturer and enjoys an untarnished reputation since its inception.
The logo design is famous around the globe for its perfect depiction of trust, reliability, and durability. Named after the founder Soichiro Honda, the design still uses the initial “H” – attracting recognition and recognizability from everyone.
For so many years, Rolex and its watches have been recognized for their high-end quality. The iconic design of Rolex showcases a crown – representing prestige, perfectionism, and victory. A remarkable manifestation of the design is that it hasn’t undergone any significant modification since its inception. It perfectly manages to depict the company’s slogan, “A Crown for Every Achievement.”
When we think of luxury cars, the first name that usually pops into our head is Mercedes-Benz. The inspirational design represents the company’s vision for world domination. It is for this reason, the three arrows of the triangle embodied in the logo represent land, air, and sea.
What do you think of the designs incorporated in the blog? Are you a business owner searching for some inspiration? Well, look no further. At Indigo, we can give you exactly what you need. Contact our 24/7 live chat representative. We’ll love to help you out.