27th April 2020
A professional logo design will not only determine the direction of your visual branding and give you a competitive edge amongst your competitors, but it can also be the chief reason why customers remember you.
Nike, Apple, McDonald’s, Adidas are a few great examples that have stuck in the mind of the customers over the years. They portray the entire identity of your brand through a simple design.
The human brain is designed to remember what stands out and what captivates it. Colors, shapes, and images have the capacity to catch the human eye. This is why designs play an imperative role in almost everything you market.A logo generally the first thing that speaks volumes about your brand and covertly showcases its values.
Effective marketing helps promote your business and drive customers down the sales funnel – earning you high-profit margins. While there are multiple marketing tools used to attract the customers, it is imperative to understand that logos stand out the most.
The reason being that it is the first point of contact between you and the customers, it is what they remember and how they differentiate you from your competitors.
Colors entice human emotions and evoke brand association. Thus, playing a significant role in grasping your target audiences’ attention towards your business. Moreover, colorful designs help identify the broader domain of your business, for instance, corporate, education, environmental, social, etc.
Businesses must convey the brand’s ideology to the target audience accurately. Hence, the text is often incorporated into the designs to ensure that the businesses’ values are depicted in a positive manner. A creative design, followed by relevant typography, adds value to the overall logo appeal. Simplistic and minimalistic texts are the best practices nowadays.
The unique shape of the siren followed by the two tails of the mermaid in a circular shape stands out – allowing viewers to retain the image in their minds. Even though a mermaid is not a common symbol used for coffee brands, but the unique use of this symbol makes it stand out and allows captivation of the audience. Emblems can be crafted by logo designers in various ways depending upon the company’s mission and vision.
Whether you run an established giant or have just started doing business, you must be aware of the impacts and consequences of giving the cold shoulder to your logos.
Let us enlighten you with the 10 reasons how and why your marketing will fail in the absence of a properly crafted logo design.
Ditching the emblem of your business will bring a big question mark on your brand’s overall identity. You will not be able to instantly communicate your offerings and values to your target market – leading to potential loss of sales and low-profit margins.
Customers will not be able to recognize your brand and may overlook it amongst other similar businesses.
Suppose you are a small brand that has just started a business and want to make your customers aware of your presence, it is the logo design of your brand that plays an imperative role here. Without an emblem to represent your brand, people might remember your products but not your brand.
Having a professionally designed emblem represents growth and organization. It builds confidence amongst your customers, gives your company a competitive edge over your competitors, and efficiently communicates thorough information regarding your company’s offerings.
The absence of a design, on the other hand, will fail to deliver all these aspects – driving your existing and potential customers away from you. Imagine Apple selling its products without their unique logo design. People wouldn’t be crazy about the brand because they wouldn’t be able to tell their laptops apart from a competitor who copied their products. It is their logo that perfectly communicates the brand’s unique ideology to the customers around the globe.
A logo design is the perfect display of a brand’s values and goals. Not only does it show off the brand’s name, but it becomes a brand’s identity; how customers recognize it with its unique colors and formation. The absence of design fails to deliver the true essence and core values of the brand, which directly affects how the audience perceives and gives a response to the brand’s name. The misrepresentation of goals and values will lead to the customers being confused. They may perceive the brand in a different manner – misleading them from the brand’s actual goals.
The logo appears on all marketing fronts, including stationery, websites, business cards, and advertising. The disappearance of this design from your brand will adversely impact your marketing activities, leading to the loss of potential customers.
It would become difficult for people to recognize and differentiate your brand. Customers will prefer other businesses over your logo-less business. This can lead to loss of sales and, therefore, profit – Eventually leading to the business’s insolvency.
Provided the fierce competition nowadays, attention spans are becoming short.
Sustaining users on your website is a real struggle. According to Statisticbrain , the average time taken by an average individual to stay on a site is 8 seconds, and only 28 percent of words are read on an average Web page. They form an opinion in such a short time and decide whether the products are worth buying.
The absence of professional logo design will fail to grab the attention of users, regardless of how visually appealing your interface looks and how unique your products and services are.
As the famous quotation goes, “the first impression is the last impression.”
A logo is arepresentation of what your organization offers to its customers. The disappearance of it, however, will not give a great impression.
Your business will be considered unprofessional and doubtful – alienating your customer base. No matter how efficiently and effectively you are producing, if you are unable to impress consumers with your logo design in the first place, all your efforts into providing exceptional products and services will eventually go to vain.
Every business wants high sales and profit margins. One wrong move of not crafting an immaculate design, and you will be replaced by your competitor. There are hundreds of similar businesses like yours, and the one thing that can give you an edge and helps you stand apart from your competitors is a logo design.
A logo is the first thing noticed by users. The more professional it looks; the more customers’ expectations increase from your brand, and they are more likely to buy from the business.
If your brand doesn’t have a design (one that differentiates you from others), then you will definitely hurt your customers’ expectations and lose the opportunity to communicate your brand values and make your business stand out in the minds of your existing and potential customers.
Communicating the brand message to the customers holds immense significance. Without a proper emblem that incorporates specific colors and elements according to your business genre, it becomes difficult for the business to convey what the company represents. No matter how effective advertisement campaigns you design, it won’t have a powerful impact like it would have brought with a logo design.
Logo Increases Sales
Without a custom logo design, you won’t be able to put your existing and potential customers down the sales funnel. A design impacts brands’ sales in 3 different ways:
Firstly, a professional design sets a great impression in the minds of customers, and they form a great opinion too. This lures them to try the products or services of a brand.
Secondly, people associate certain feelings with a design, and this encourages them to buy from a particular brand – leading to an increase in sales.
Thirdly, great design helps businesses to differentiate themselves from their competitors and get a chance to earn a competitive advantage over them.
So, all in all, these are the reasons why you should give utmost priority to your logo as it is the first thing noticed by everyone and plays a significant role in establishing a successful business brand.
To meet this need effectively, it is essential to conduct proper research on the on-going changing marketing trends and what’s appropriate. Competitor analysis is also significant as it will prepare you to combat the problems when you will actually be doing business in the market. Old and established companies are more likely to drive you out of the market quickly.
To cater to this issue, you must hire a professional logo designer and get yourself a customized logo according to your business type. It is crucial that your designer understands the ideology and values of your brand and successfully incorporates it into your brand logo.
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