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Creating a competitive edge for your business is the most crucial part of branding and marketing strategies. A company that finds a way to stand out of the crowd is a business that wins over the most significant market share.

To achieve a competitive edge, a business mostly relies on its brand identity and brand image. Why? Because customers incline towards brands they trust the most. This trust is created when the brand is not only easily approachable but has a positive overall image in the business world.

Whilst there are a number of ways via which you can approach branding via a logo design, for your ease, here’s a curated breakdown of how it can be used to cement a brand’s footprint in the digital and the physical realm.

1.  Put it on your website

Having an online presence can give your brand and business a significant push towards success. A website is the first thing your target audience will look for when they find out about your brand. This is the part where a professional logo design comes to play.

Stamp your emblem on your landing page and foster more brand recognition. The two most commonly used areas to put a symbol are the Header and the favicon.

Ensure that your professional logo design for your Header is sizeable and fits different screens like desktop, tablet, and mobile screens to contribute to a pleasing impact. On the other hand, use the icon-only or the monogram version of your logo design for the favicon to fit a small space. Ideally, it can be of 16×16 pixels or 32×32 pixels.

The following are some ideas to place your symbol on your website:

• At the topmost center of the page to highlight your professional logo design
• In the upper right corner of your website with ample white space
• Pop it in in the upper-left corner of every page
• Place it in the sidebar and footer of your website
• Use it in place of a Home button on your website

Additionally, you can also incorporate your logo design into your blog, PPC campaign, and social media pages.

2.  Plaster it on all your social media channels

Social media has taken the world by storm, making it the best place to employ all your branding and marketing strategies. Platforms such as LinkedIn, Facebook, Twitter, and Instagram all have brought brands closer to their customer base.

You can reach out to your customers on sites they use the most and announce, publish, share anything and everything you want, within a matter of seconds.  This is the reason why social media is also a great place to poster your design. It will increase your brand recognition drastically without much effort.

Once you get your hands on your new professional logo design, make it the display of all your social media channels, stat. Make sure you get your emblem in an icon version to avoid pixelating your image.

The power and reach of social media is something that you can, and you should use to your advantage. Register yourself today if you still haven’t on multiple platforms and get your business a strong global scope and following,easily.

3.  Make use of business cards

It is a no-brainer that your professional logo design deserves a place on your business card. Like emblem is a mark of identification for your brand, a business card is a physical representation of your brand.

By sharing it with others, you give out not only a physical symbol of identification, but your most valuable information as well. Business cards are great for making strong business connections. They are shared with those interested in your offerings, and thus incorporating a professional logo design will ensure brand recognition in the mind of those who matter. Moreover, a well-designed business card with your emblemcan help you stand apart from the competition.

 

4.  Add it to your email signature

Putting your emblem on email signature pays off in case it is your primary tool of communication for your clients. Improve your email marketing by taking advantage of your email signature by incorporating your professional logo design.

You can create a tailor-made signature for your email that consists of your emblem by hiring the best logo design company. If you incorporate your emblem alongside the signature section, you can quickly spread the word about your brand and remind people of your brand whenever you send a mail or reach out to a potential customer.

However, do keep in mind that most people have their ‘view images’ option turned off for emails. But fret not, you can always use JPG, PNG, orGIF version of your professional logo design in your emails to make it more visible.

Moreover, create a lasting brand experience for your customers by using your emblemin your newsletter list.

5.  Get some Merchandise (a T-shirt, hat, hoodie, orother pieces of clothing)

Put your symbol on a variety of apparel and items to show off your brand. It will help you gain word-of-mouth advertising and free advertisement of your brand across a vast vicinity. For the best possible results, use vector logo files to get the emblem stamped on clothing and materials.

6.  Use it on imageries

You can put your symbol on different posts, images, and visuals you publish on your social media to promote your brand subtly. We have discussed the use of emblem on social media above, but by utilizing the power of visuals to market, your brand is an ingenious approach you cannot miss out on.

 

Looking for a company that offers affordable logo design packages? Look no more! Indigo Logo Design is the best in town!

 

7.  Create custom labels (stickers)

You can create custom stickers and labels of your professional logo design to hand out to your customer base, both new and existing. These labels can prove to be a symbol of loyalty and create a bond between your brand and your customer.

You can create labels in different shapes like circles or squares, or many custom shapes. These stickerscan be distributed at events or through giveaways.Stickers and labels can stick on laptops, notebooks, and are thus best for portable branding.

8.  Put it on letterheads and envelopes

Make your business appear more authentic and professional by using your professional logo design on your envelopes and letterheads.

Adding your symbol to your stationery is no rocket science. Follow the instructions below to give your letterhead and envelopes a quick facelift.

Microsoft Word:

Here is how you add your professional logo design to your letterheads using Microsoft Word:

1. Click Insert, then on the Insert menu selectHeader
2. Choose a style that you’d like to use
3. In the Header menuchoose Pictures
4. Select your PNG file
5. Resize the image according to your specifications

Google Doc:

Here is how you add your professional logo design to your letterheads using Google Doc:

1. Save your PNG file to your Google Drive
2. On a Google Doc, click Insert and then click Header
3. While in the Header, click Insert again, then click image
4. Click on the option to add from your Google Drive
5. Click on your image, and it will be added into the Header.
6. Resize accordingly.

 

Looking for a company that offers affordable logo design packages? Look no more! Indigo Logo Design is the best in town!

 

9.  Don’t forget about packaging

Seize every opportunity that comes your way when it comes to branding your symbol design. From brochures, pamphlets, business cards to incorporating yourprofessional logo design on your product packaging. Do not miss any of it. Especially if you run a retail or e-commerce business.

You can place your emblem on paper bags, plastic bags, padded envelopes, cardboard boxes, and any other kind of packaging approach you use. Just make sure your emblem gets a prominent place.

10.  Branded office supplies are a great option

Add logo designs to everyday products and make your brand more recognizable than ever. Get your emblem printed on office supplies, flatware, and stationery like coffee mugs, sticky notes, mousepads, pens, desk calendars, notebooks, agendas, and more.

Moreover, you can also add your professional logo design to gift items like key chains, magnets, pint glasses, lighters, stress balls, water bottles, etc.

11.   Show kindness via Gifts

If your company offers gift cards, it is a great way to not only open windows of opportunity that allow you not only to better serve your customers but also help you collect vital data to understand your market better.

Moreover, Gift cards can also invite potential customers, and having your emblem stamped on them creates a sense of identification.

12.  Decals for walls, windows, vehicles

Produce decals for walls, windows, and vehicles to brand your business in an inexpensive yet cool way. Decals call attention to passersby and garner significant exposure when used on cars.

Maintain Consistency to Achieve Recognition

Creating a memorable brand is no easy task. It requires consistent use of typeface, color scheme, images and visuals, and language, but in the end, it is worth it all.

When your target audience instantly recognizes who you are based on a logo, you become more than just a name and a mere symbol.You become a brand. Therefore, it is essential to incorporate your symbol in all your branding efforts to achieve the best possible results.

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