6th May 2020
What is the first thing you notice about any brand?That’s right.
“THE LOGO DESIGN”
A logo is the first thing your viewer will generally focus on. In essence, it is your brand’s central identity, which helps it stand apart. Some brands didn’t even have to integrate their names in their designs because,at the very first glance, they state everything for them.
Some classic examples include Mc Donald’s yellow-colored golden arches, Apple’s bitten apple, Twitter’s blue bird, and Coca Cola’s vibrant colored typeface.
A logo is not just an icon; the impact of it goes beyondit. A well-crafted graphic act as a point of recognition – good or bad and contributes immenselyto the success of your business. The best logo design not only gives you a competitive edge but also assists in setting a strong foothold in the industry.Therefore, along with all the other faculties, a business needs to ace this one as well!
Entrepreneurs, generally having a pittance to start a business, with have all sorts of cost-cutting ideas – Maybe we should get a free design at some online shop– To begin with.
It’s better to give the cold shoulder to this thought because it couldn’t be more wrong.
The emblem of the brand plays an integral role in making a brand successful. Famous brands like Apple and Coca Colaunderstand this well, and that’s whythey incorporate their emblem in every marketing endeavor they undertake.
Before understanding the efforts behind creating a designand analyzing if it’s all worth the trouble, let’s delve into the uncountable benefits that a well-crafted one can bring to a business.
A logo is a brand’s first introduction to the target audience. It can hook a potential customer. A decent one can pique your customers’ interest and persuade them to learn more about your brand. However, failure to do so will alienate your potential customers and drive them away.
That’s why it’s essential to have a professional one in the brand’s arsenal. Colors, typefaces, size, and style reveal a lot about a business. So, make sure the graphic perfectly depicts what you are.
There are a lot of similar businesses in the market. To survive and sustain, you must explain to your customers why they should choose you.
A custom logo design will help you explain that. Through the right and appropriate use of imagery and graphical elements, you can communicate everything from your brand’s history to its values. You couldn’t get a better way to prove to your consumers why and how you are different from your rivals.
Consumers are always looking for something new. They have many options to choose from. So, why would a consumer buy from you? What entices them? As much as other factors contribute, the design plays a major role in persuading a consumer to make a purchase.
Imagine you are out shopping and searching for gym gear. You suddenly spot a tracking suit with a Nike swoosh on it, you will instantly buy it. Ever wondered why? Because with Nike Apparel, you know you are in safe hands. You trust this brand. Nike’s swoosh contributes a lot to building trust and confidence amongst its customers.
Once you have managed to gain your customers’ trust, they will make repeated purchases. – leading to an increase in your brand loyalty.
After you have built trust and loyalty with your target audience, you must focus on maintaining long term valuable relationships with them. The most efficient way to do it is to engage them on social media via your design.
Social media has a great influence on customers. They are exposed daily to gazillions of graphics and images. A professional design, along with engaging campaigns and promos, will help increase customer engagement and maintain their interest for a longer period.
Image Source: ClipArtStation
While some things, such as website design, are much clearer to understand. The engaging interface, compelling content, and tons of graphical elements in the background shows a lot about the efforts made in creating a great website.
However, that’s not the case with logo designs. The efforts made behind creating and developing a unique one is much more invisible. The small icon doesn’t do justice to the endless efforts made by the creative team.
Sometimes you see a graphic and think that is all there is and may think, “that doesn’t look so hard! I can create one too.”
Well, it’s the other way around.
As an entrepreneur who already has many expenses on their plate, you would always want to keep your cost minimum.
You may wonder why a logo design costs more than a double-sided brochure that has so many components and looks more complex?
This in particular, is due to the fact because it decides the fate of your brand. Regardless of how different your products and services are, if your emblem isn’t appealing enough, your customers will walk away and never get to know what you have in store for them.
That’s why brands look for designing companies and happily bears the costs that come with it.
Let’s discover in what ways a logo design helps grow a business and why it is worth all the trouble companies go through.
USABILITY
The two compulsory attributes an emblem must possess are usability and versatility. There is a reason why pricing starts from $300 and goes up to $1300 or more. A professional design may cost you a fortune but perfectly justifies its usability in different mediums of advertising. These mediums include websites, business cards, packaging boxed, social media, and any other marketing endeavor.
The extensive use of the logo for years, as compared to a one-time flyer or brochure, explains greatly why the cost of professional design is high. All the research and thoughts that go into crafting the design contribute greatly to the reliability and longevity a design must possess.
A logo plays a vital role in the success of your business and greatly determines how you define it. An inexpensive one may save your cost but not give you the desired results. A unique one, however, will not only assist in building trust and recognizability amongst your target audience but will also help you differentiate from your competitors.
To achieve these results, the logo must be original and authentic. It must appealingly represent your business core values. It is the first thing noticed by a potential customer. How much is a great first impression worth to you?
You must be wondering why the cost of creating a logo design varies from designer to designer. The two factors that determine the cost are the designer’s expertise and experience. You don’t expect from a professionally qualified designer to charge you less. Why? Because he has spent a great amount of time and money to understand the process that goes behind logo designing.
Ever wondered why graphic logos cost more than the word mark logos? Because creating a unique emblem, mark, and symbol that perfectly represents a business’s core values demands relatively more time and talent. Not everyone who knows how to operate Adobe Illustrator is capable of creating a great logo.
There are many design elements for a logo designer to consider – is the design balanced? Is it illegible at a small size? Are the colors relevant to what the brand offers? Does it represent the brand’s mission? Then comes the technical aspects – Has the logo been created as a vector? What other file formatsshould be provided? In which color mode should the logo be designed? CMYK or RGB?
We hope you have understood what benefits a logo design brings to your business. How much it contributes to the success of a business and why it’s all worth the trouble. A professional logo helps build trust and confidence and contributes immensely to creating a strong brand identity; This identity helps your business set a strong foothold in the type of industry it operates in.
There still exist businesses that view logo design as just another thing on their checklist of “things businesses need.” They rely on designers from Fiver and Freelancer to do the job without realizing that there is a world of difference between the kind of service your receive from a professional designer or team at a big branding agency as opposed to what is delivered by a design student.
Not every business, especially the startups, havea big budget for a logo. Businesses must understand the impact a valuable logo design brings to them. They should conduct proper research and put in best efforts to craft a unique logo design within their limited resources.
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