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“Logos are the graphic extension of the internal realities of a company.”

 

Designing an iconic logo design is a very challenging task and only professional designers have the ability and knowledge to create such aesthetic masterpieces. These tiny designs are so extensively implanted in our minds that they reflexively trigger all kinds of associations marketing gurus want us to experience.

Logos communicate your company values to your target audience. They evoke emotions in customers and reinforce why the brand matters to them and how it makes them feel. Creating and crafting a design requires a significant strategy and forethought with addition to a complex mixture of designing skills, creativity, and skillful application. Attempting to create a design that successfully serves as a visual manifestation of an entire brand is a big deal.

To begin with, iconic logo designs are much more than just colors, fancy fonts and graphics put together. They are an essential part of a brand’s visual identity. They can be daunting to create but are very must for businesses and brands.

A perfectly executed design tells the customer that the brand is reliable, trustworthy, and successful. Not only are they organized, they further provide a high quality of products. On the other hand, a badly executed one tells consumers about the unprofessionalism and low bar of excellence of the company.

“Design is the silent ambassador of your brand.”

Here are a few reasons why it is necessary for a brand to have a professional logo design.

1. Gives a great first impression.
2. Gives your business identity & makes it easier to build your brand.
3. Helps you to furnish a professional image.
4. Provides correct formats and variations for all media.
5. Source of massive return on investment.

Tips To Transmute Dull Logos Into Iconic Ones

1. Redraw your design

There are many brands and companies who don’t understand the importance of logos. They buy designs from cheap services and end up with a mockery. To turn your dull logos into an iconic logo design pop the design in illustrator and redraw it. An illustration like Jiffy, although it requires time and effort but will transform the boring and uninteresting mockery into something that can be remembered for ages.

2. Adding Typography

Typography speaks volumes about your brands. It can either make or break your design. Make sure to control spacing, overusing typeface, using fonts with extremities of weight, or choosing ridiculous fonts that can ruin your design.

 

Sometimes the tone of lettering and mark just don’t match. Experiment with the title case and upper case options until you find the right one. Remember, the goal is to turn a dull design into an iconic one without making it too busy and too much; instead, it has to be a little sleeker.

Some of the most iconic logo designs such as Rolex have used Garamond, Vogue has used a modified version of Didot, and one most recognizable professional logo design- Cadbury- has used serif font with perfect purple color.

3. UseColor Psychology

An outdated color palette or one that lacks appropriate contrast can break a logo in an instant. If you think the mark and typography are sound, consider a palette version. Most designs need only a couple of colors. Look for colors and color psychology to get something that will appeal to the users.

Or the second option is to strip out colors altogether, anduse a black and white logo for better impact. This will allow it to fall into the rest of the design. Further, it will help to create visual cohesion and will eliminate the dull or jarring feeling that happens when design and high color elements such as dark shadows or boxing are forced to work.

4. Add Elements

Don’t overdo the elements that can result in extremely loaded and confusing logo designs. Although when I say add elements, I mean to stick to one of the artistic elements or one block of text for the logo. Make sure you don’t mix icons into the typography. Another suggestion is to not to use clipart for elements.

5. Catch Top Logo Trends

Try using top logo trends that are in the spotlight. Most of them are “throwback” to some era the chrome and neon 80s animation with elaborative details, highlights, morse shade, contour stripes, and many more. The art and craft of iconic logo design constantly evolve. From playful minimalism to geometric framing- top logo trends not only make the dull representations interesting but additionally bring freshness and relevance to the design. These trends offer inherent aesthetic values.

6. Try 3D Animation

“An animated logo is a modern and dynamic way to present a brand”

3D logos are incredibly popular, dynamic, and impactful. 3D animations add a distinct visual edge to the design. Add the 3D element to it to make it more creative and interesting. 3D logos are extremely eye-catching and engaging. Further, they are compatible with varied media sites along with offering a story visual impact, which will increase brand recognition.

6. Shapes Matter

Shapes are a really great way to transform jejune attempts into iconic logo designs. Shapes with interesting gradients and textures will push the logo to the next level. Further, this will help to achieve a professional look.

7.   Logo Design Agency

It is important to understand the role of professional logo designers in this industry. The online logo design services provide you with professionals to create a design. They add elements that make a logo sleeker and more relevant to the brand. Further, the online logo design services create a professional and impactful designs atthe most affordable prices.

Secondly, they know exactly what elements, color schemes, typography should be used to create an impactful design for the brand, which attracts customer’s attention.

8.   Use Symbols

Use relevant symbols to add a feeling of depth to the emblems that are already designed. Every great identity design uses some kind of graphic or icon for the brand design. However, relevancy is really crucial to make sure the symbol is relevant to the logo.

9.   Make it Product-Centric

A lot of times, designers create logos that are busy, full, and gaudy. The design, if not representing the brand in the right way, will automatically be labeled as boring and irrelevant. Sometimes it needs a tad bit of excitement to go along with the company is doing. If it is dull and boring, you can apply more of a theme that is central to the company or what product does to spruce it up.

10. Keeping it Simple

One of the main characteristics of an iconic logo design is minimalism. Incorporating minimalism in your design will turn your dull boring logo into simple and timeless logo design, which will solidify your place a contemporary brand. Minimalism methodology dictatesthe ‘less is more’ theory.The strategic use of restraint can produce a serious impact on customers.

11.   Hidden Meaning

Designs with surprise and hidden meaning are not just iconic, but they are memorable as well. Take the example of the hidden arrow in the “FedEx”or the hidden bear in the “Toblerone chocolate logo”. Such logos give the viewers an “AHA” moment and automatically become embedded in the minds.

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