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“Logos are the graphic extension of the internal realities of a company.” —Saul Bass

 

Gradient logo designs remained a fairly prominent design trend until the late 2000s when they started to fade away. However, gradients came back with a boom in 2018, and we started to see them almost everywhere. Gradient designs are a way to enhance flat designs. Gradients in the design do not only add a color overlay to photos but also adds a smooth texture to backgrounds. Gradient designs help designers to turn simple logos into more complex visual interpretations.

The seamless transitions from one color to another or a different shade of the same color make the overall feel more dynamic and mesmerizing. This trend is showing no sign of slowing down in the coming years, and yes, you can take our word for it!

Gradients are also known as color transitions or a process of gradual blending from one color to another color. Gradients aren’t limited to two shades. Gradients can blend or transition similar colors or completely different or contrasting colors

Gradients are all about playing with the colors, combining them to create surprising results, for a simple and very modern appearance.” – Designer Eva Hilla                           

The gradient logo designsare extremely versatile. They can be used either boldly or subtly. Professional logo designers mix and blend different shades of color therefore, the gradients which develop create new color combinations that feel different and modern, lending a unique feel to designs.

So, why is this trend is so relevant right now? Because they’re extremely eye-catching and attention-grabbing. The energy of these stunningly vibrant color transitions makes them stand out among the sea of competitors and helps to elevate the design.

When gradients came charging back as one of the most prominent trends in 2018, a lot of designers were surprised, especially when larger brands like Instagram changed their logo to a sunset gradient background.  Instagram’s head of design, Ian Spalter stated “The new Instagram logo represented both the evolution of the company and the community.”

The New Gradient Logo Design Revolution

Although a lot of professional logo designers thought that opting for the gradient route was too much of a throwback. Nostalgia was one thing, but professional logo designers really thought, would people really connect with a trend they have already seen before? Turns out, people not only connected with it but in fact, they loved it. Particularly because the 2018 gradient trend is not old-fashioned at all.

It feels more sophisticated and high-end when combined with minimalist design. These new gradient designs have used bright, luminous colors and interesting color combinations that make the logo feel fresh and modern. From what we`ve garnered, three different types of gradients methodologies are being put into practice.

Multicolor Gradients

The most popular use of a gradient in logo design has been that professional logo designers combine bright, vivid colors that create aesthetically pleasing palettes. The palettes might depict the natural phenomenons or help to achieve a futuristic, dreamy look that speaks of creativity, originality, and innovation.

Analogous Gradients

There are times when designers prefer to stick to a more limited color scheme or just one color in order to keep the logo more minimalist or abide by the brand’s requirement for a color. This doesn’t mean that designers can’t make a design more dynamic by using a gradient. Best logo design companies use the analogous gradients that allows their designers to use different shades of the same color in order to make it a more interesting, while keeping the brand identity intact.

Gradients add a unique feel to a logo design that helps the brand stand out from competitors. A universal fact that we all are aware of is that a logo acts as the face of the brand, that’s why it’s considered a great way to incorporate the brand color palette in an innovative and visible way.  Best companies efficiently incorporate bold colors to create in-your-face-feel or use softer colors for a more subtle effect.

3d Gradient Logos

The third-way gradient designshave emerged lately are in 3D gradient logos. In 2020, we have seen the popular gradient trend evolving and merging with the 3D trend. Professional designers have given rise to the newest evolution of gradients, creating depth and 3D effects in logos. Although they can be tough to print, however, they’re perfect for screens. We expect to see professionals to explore the full potential of gradients this year, using them efficiently to create captivating 3D effects, shadows, and depth like we’ve never seen before.

3d gradient logos are more visually dynamic and certainly very eye-catchy. 3D gradient logos, when combined with animation, can truly bring a brand’s personality to life. Affordable logo design services can help brands to create 3d gradient logo, which is visually pleasing and will take the brand to the next digital level.

 

Another reason why gradient logo designs are still relevant in 2020 is because of its benefits that brands enjoy and which takes their logo and its design to the next level.

Memorable

The gradients are able to make a long-lasting impression on consumers that sometimes flat designs fail to make, which makes the logo memorable and iconic.

Creative

Instagram, Firefox, Asana, and Tinder, what do you think all of these brands have in common? A gradient logo design. Gradient logo design reflects creativity and innovation and so, if executed properly, they create a solid effect on the minds of the target audience.

Realistic

Since our eyes are much more accustomed to seeing gradients than flat designs in our everyday lives, therefore effectively using gradient in logo design makes the business much more alive in the minds of your audience.

 

We might be seeing artists and designers using their full potential on gradient logo design. However, there are few trends that might take the internet by storm in 2021. The logo trends 2021 includes:

 

• Highlights
• Gradients
• Geometric letters
• Cluttered compositions
• Emblems
• Overlapping
• Retro style
• Negative space
• Hand-drawn logos
• Daring typography
• Half flat logos

and much more.

 

Clearly the logo trends 2021 will be very interesting for both logo designers and consumers. Many tendencies have changed and so we expect to see a lot of creative and innovative illustrations.

Coming back to the point, we conclude that it is safe to say that gradient logo designs are relevant in 2020 and we will see more of it in the coming years. Flat design is constantly evolving, and gradients are making their modern-day comeback as a flat design enhancement. Their reappearance in Tinder, Asana, and Instagram have solidified their popularity once again, and you’ll be seeing them in the form of vibrant UI, logos, branding, backgrounds, illustrations, and overlays.

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