17th September 2020
While creating our products or crafting a message for our audience, we never forget to make it customer-centric. Why? We want our product or message to communicate with them in the best possible manner. Another wonderful way of communicating with the targeted audience is by creating a great mascot for our brand. It’s the same as the website logo design; communicates on your behalf.
An imaginary character that acts as a symbolic representation of a brand, team, company, or an individual is known as a Mascot. People can relate to mascots and they serve to convey the brand message in a fun and lighter way.
The word mascot originated from French where the word “Mascotte” means lucky charm. For centuries, the word ‘mascot’ has been associated with animals, people and even objects that were considered to bring good luck for people. All over the world, the mascots were considered to bring good luck and positive energy. The trend is coming back.
This is why web mascot services are on the rise. Mascots have already found their way in web design to improve the user experience. Moreover, they are considered inevitable to achieve marketing goals as they enhance the emotional appeal and positively influence conversions and inflate ROI.
Sports is one of the most prominent areas where mascots are playing a significant role. If you are an avid sports lover then you would know that a lot of teams’ names, around the world, are based on animals and super creatures and they have the same mascots, with human-like characteristics, representing them.
These sorts of mascots are known to instil their qualities in the team and it also gives them separate recognizability. The incorporation of mascots in the sports industry is responsible for some serious business. People buy mascot merchandise to support their country, teams or individuals, enjoy the game in a different spirit and keep memories alive with this stuff.
Apart from sports, large businesses and educational institutes are also turning to mascots to unlock their reputation and up bring their reputation.
With this reputation, now the mascots have made a strong entry into the world of web. Brands want to gain all the benefits that made mascots a super hit in the marketing and other industries. They have started making waves in the digital world and being used widely in web and mobile.
If you are still hesitant to incorporate mascots in your web landing page design and think that spending on web mascot services is a mere wastage of time and money, you better think twice. The benefits of web mascots listed below should be enough to compel you to have one for your brand.
What makes them the big deal? Read on to educate yourself.
It connects the user with the brand and its product. Moreover, you can convey a message or information clearly which may have been difficult otherwise. Website mascots with the help of visual speech bubbles and other facial expressions perfectly reflect the moods of the visitors.
Also, the smart yet eccentric graphic variations of the mascot provide the users with the right information and help them in onboarding with simple instructions. They congratulate them and prompt quick actions.
Successful case studies of large brands have revealed that a well thought out mascot and information conveyed through it can prove to be much more effective than public figures endorsing your product. Mascots replicate many traits and style required for brand enhancement and product positioning.
With mascots at their disposal, designers and marketers can come up with all sorts of unexpected looks to broadcast their message in a better way.
We are all visual beings. We process visuals 60000 times faster than text and 20000 times faster than sound. This is where mascots can play their part in catching the human memory and staying in it for a long time. Our brains capture their quirky moves, accept an interesting way of giving information and recognize them better due to our associations with them. They serve better than abstract images and videos.
All this results in brand awareness and building a strong and memorable marketing campaign.
Mascots are deemed excellent in creating a consistent visual representation for your brand. They will portray your visual identity like website pages, app screens etc., in a fun and conducive manner. Website logo design makers can use mascots ors their face in the logos, banners, chatbots, stickers and other marketing merchandise to enhance your identity.
Another advantage of mascots for business websites is that they can support the tone and voice of a brand. This augments the power of a marketing strategy. Custom made mascots transfer the idea in a quick and acceptable way. This enables the creative team to roll out important messages to their audience with their signature mascot in it.
From the users’ point of view, they can easily make out whether the product mentioned in the message is exactly what they want or not, it is a business like or easy peasy, private or social.
The advancement and a plethora of options available have enabled us to make logical decisions. However, still, there are times when emotions take over and interfere with our logical thinking, compelling us to decide in favor of a certain product. This is where the power of mascot can be seen. It evokes the emotional appeal and users feel a close connection with the website and the product.
Simply saying, it makes the product more user-centric.
A custom made mascot that catches the users’ attention can bring in the virality factor. When a mascot becomes common amongst masses, they transfer it to others, come up with new versions of it, include it in their discussions, make memes and more. This creation of desirability means that the business is making progress in terms of virality, memorability and recognizability. All these things favor the business.
During such times of cut-throat competition, every business has to come with never seen before tactics to make a place for them in the minds and hearts of users’. This is why websites and apps have to have a website mascot which acts as a differential factor and boosts the visual presentation for them. So, when you think of the aesthetics of your website or app, having a custom made mascot will do a world of good in beautifying your platform.
With all these benefits of a mascot for businesses, why would you not want to have one for your business or website? If you have decided in favor of it, make sure it is customized to your company’s needs. It must be able to communicate your company’s values and speak on your behalf to every user.
Following are the points that web mascot services providers follow for making customized mascots. You can also make one by following these key guidelines.
While creating a mascot, web mascot services providers are quite picky when it comes to the selection of creature, color, shape, etc. However, they sometimes don’t realize the importance of a mascot’s backstory. Take the example of how a fiction writer creates the persona of their character by adding locations, situations, events and how they create relationships etc.
When your mascot has a backstory, you will have a real character representing your brand. It will have a special personality and this way your mascot can empower your brand’s value in a better way. A backstory is perfectly capable of creating a visual appeal and induce a dialogue with your audience.
A custom mascot on your web landing page design helps you to engage better with your overall audiences as well as a specific community.
Once the backstory is complete, the next phase is turning it into reality. Either go for it on your own because you know well what would be better for you or talk to a website logo design company which specializes in providing excellent web mascot services and makes a mascot based on your vision.
While talking to the custom mascot designer, you will have to reveal your idea, what exactly you want from your mascot, your audiences, goals to achieve etc. This way, they will come up with a concept illustration which can further be expanded into your website’s or business’s mascot.
The web mascot services provider will also discuss with you the perfect features of your mascot like body shape, color, clothing, facial expression etc. This will help them come up with something based on your needs that perfectly suits your brand.
After the finalizing of your concept, you are now ready to bring your mascot to life. The best web mascot services providers will leave no stone unturned in providing you with a custom mascot that personifies perfection. Or if you are doing it yourself, you will have to be ultra careful of every bit, the size, color, contrast, movements, how will it communicate and further.
Your creative team will have to be at their best. After all, this mascot will be representing your brand’s value everywhere, physically or digitally. Each aspect of the design should be tackled with care and ask your team not to rush the process. Mascot’s personality is everything, ask them to complete the task in an unhurried manner.
Once done with the digital and physical mascot and all its attributes like clothing material, color, design and persona, make sure the mascot has room for improvement and can be evolved with the progress of your company. It is a two-way street, while your company goes up, the mascot will evolve to better represent it but the originality will not be altered completely.
The changing of clothes according to the situation, props and colors etc. will allow you to improve and settle the mascot into a new role with slightly different responsibilities if the need arises. The change in the personality of the mascot will act as a breath of fresh air for your audience. People get fed up quickly and smart changes will benefit you in the long run.
The most important of all is the creation of a well-thought-out marketing strategy for your mascot. This will be your first step towards the achievement of your goals. These could be:
A clear and goal-oriented mascot marketing strategy will open up ways for you to use your mascot in the right manner which you have decided. Whatever aim you have set for your custom mascot, it will increase your success rate and you will be reaping huge rewards.
If you are also seeking exceptional web mascot services, contact us now for a free consultation with our exceptionally talented and highly vetted custom mascot makers.
