14th October 2020
Recently, Google decided to rework their old and iconic logo designs for the applications with the introduction of Google Workplace (formerly known as G Suite). This overhaul from Google’s perspective is the beginning of a new era; However, many old users didn’t actually appreciate Google’s transformation and the way they changed their application icons. This resulted in a commotion on the social media platforms.
So, what actually happened?
It’s clear that Google took inspiration from the logo design of Google Maps and made other apps consistent with the current theme of Google’s logos. It all begins with the “M,” the iconic Gmail icon. The new design for the app is a much more minimalistic version of the original, similar to the Google photos and maps. Aesthetically, the new logo does look like the better one. However, the extreme consistency in color theme is precisely the reason behind the unlikability of the new logo designs.
The problem arises when all the Google workplace app logo designs are placed next to one another. A vast majority of the audience has called the new logo designs a “JOKE.” “Every app now looks the same,” Said another. At a glance, every app included in the Google workplace looks the same, because the consist color theme is just all over the place. You can barely tell the difference when all the app logos are placed next to each other.
Nobody expected Google to come up with such brilliant logo designs; the only major gripe is that they created all these new logos in one theme: yellow, green, red, and blue colors.
Google claims that the new logo designs give out a more connected feeling to the apps family and create a more unified experience for the audience. Yet, the audience’s responses make it seem like Google made it a tad “too consistent.”