26th October 2020
In this dense market environment, businesses have to compete hard in order to make a statement in the market and survive the competition. Brand statement depends a lot upon visual factors through graphic design to convey the brand message in a unique way.
Well-thought-out and custom logo designs can have a big impact on your business. It doesn’t have to be extra; you can achieve great things with simple logos. Just take the example of multi-millionaire brands like Nike, Apple, McDonald’s and BMW etc.
Logos are one of the most potent visual tools that companies use to engage customers and get their attention. branding services can be intimidating. There is a lot to decide from selecting typefaces, fonts, colors, shapes, and also conducting market research. Most online and offline businesses fail to create an effective marketing strategy, including a lacking visual strategy.
When talking about custom logo designs, big brands like Coca-Cola, Apple, Audi, Microsoft, McDonald’s, and Nike instantly flash before your eyes. Why? Simply because you can recall these companies just by looking at their logos. That is the power of a well-thought-out design made by the best logo design services providers.
Every brand dreams of creating a visual appeal and identity of their company and logos can help with that. The concept behind a brand logo should reflect the customer’s expectations from the company and brand personality. Here are some simple logo design tips to help you achieve your business goals and reach out to customers.
The first step to a unique logo design is to know your target customers. Before you draw a rough sketch of your logo, know your ideal customers and target audience. Customers are always at the center of business. All marketing and branding strategies are aimed at the target audience and to attract their attention.
So, the first thing that you need to figure out is who your target customers are? To know more about it, you need to do research or get help from the providers of top branding services. Based on your business, your product, service and your region, these professionals will help you find more about your target audience, their economic backgrounds, and expectations regarding your brand. For a successful logo design, you also need to know the market and your competitors.
An ideal custom logo design is the one that successfully conveys the brand message to the target audience without any confusion. When you are designing your logo, make sure to align the design and intent with your brand message and your company’s values. Therefore, before getting to the designing part, you need to define your company’s values and brand message.
All companies want their brand to be in a spotlight – to be different from other brands. To achieve that, companies focus on their brand message by keeping their business goal in mind. You can also ask your customers for feedback, and then keep that in mind while designing your logo.
Whether you are designing your logo for the first time or getting it redesigned from a custom logo design company, ask them to draw and show you as many sketches as they can. The possibilities are endless! They will get creative and draw as many sketches as they can and put all their ideas onto the paper, and see what works best.
You can try creating some sketches on your own and then add to the ideas put on to the canvas by your custom logo services provider. Compare them to see which logo design is better suited for your brand, which is more memorable, which is more simple and which conveys your brand message. Once you find all these qualities in one design, select it.
Note: When you have multiple sketches at your disposal, you can also mix the designs to create a unique concept and have a logo that aligns with your brand message.
If you are planning on creating a wordmark or letter mark design, make sure to try different fonts to see which one suits your design. Wordmark logos contain the full name of the company. While letter mark logos, on the other hand, only contain the initial letters of the company. For example, the logo of Burger King is a wordmark, and the logo of HP is a letter mark.
Make sure to pick a font that goes well with the personality of your brand. You can always easily find the best logo design services for your business. This way, you won’t have to face the headache of choosing the font that goes well with your brand as the graphics company will do it on your behalf. Try different and unique fonts but resist the temptation to go overboard with your logo design. Understand that simple designs are the best logos and are more memorable.
The use of right colors can make your logo stand out. A logo is a visual element of a business that is used to draw the attention of customers and target audience. Color is one of the most significant and identifiable components of the visual identity of a brand.
The right use of colors in logo design can help evoke the right emotions and feelings. For example, McDonald’s uses bright red and yellow colors to draw the attention of children. Similarly, luxury apparel brand Versace uses a minimal black and white logo that represents elegance and sophistication.
All graphic design and branding services providers will give you one advice regarding designing logos: keep your logo simple and clean! Your logo needs to effectively and immediately communicate the brand message to the customers and audience.
And that can only be achieved through a simple and clean logo design. Your design is a success if the audience gets the meaning behind it without scratching their heads.
A simple and clean design doesn’t necessarily mean that your logo cannot be unique. No, your logo can be unique and simple at the same time. You must have noticed that most global designs like BMW, McDonald’s, and Apple are recognized for their simplicity of design.
Bring to your mind Nike’s logo. We feel this is one of the simplest logos ever and still one of the unique, memorable and effective representative signs to have ever existed. The swoosh can be identified even if you don’t see it clearly and you relate to it every time you see it.
Same goes with McDonald’s or Audi’s logo. You are driving on a highway and you see a car infront of you with four circles connected to each other. Which car is it? Definitely the Audi. Same goes with McDonald’s restaurant of burger wrapper, you can identify it even if there are 10 burgers or wraps of 10 different brands are put together.
Therefore, keep your logo design clean and simple. Simplicity means to remove all the unnecessary elements from the design that people will fail to understand. This is one of the traits of all leading custom logo design companies.
All brands have their unique logos, however, some elements are always overlapping like colors, lines, fonts, etc. Therefore, when it comes to designing your brand logo, you need to know what your competitors are doing. This way, you can know what colors and fonts they are using. And what combination of color, shape and font etc will suit you.
For example, if most of the competitors in your industry are using bright colors like red, orange, yellow, etc. you can go for something unique like black, gold, or white. Competitor’s logos allow you to see the present trend in the market and help identify new typefaces and colors that are not being used so you can stand out from the competition.
Logos are how people differentiate a brand. As your business starts to grow, your brand will become the identity and the most valuable element of your company. Therefore, you need to get a custom logo design to make it memorable and stand out. You need to create a story from the beginning so people can remember your logo as something bigger than your brand.
Powerful logos have different components, but one of the most important things is to make them exclusive and memorable. Always keep in mind that your logo is what is identifies your brand and makes it relevant.
Above mentioned were some of the tips to get you started on redesigning your brand logo. Custom logo designs have various components that make them successful. If you are smart enough to follow the main attributes considered by the leading brands when designing their logo, you are one step ahead off your rivals. If you are overwhelmed with choices, you can always consult a custom logo design company and get your logo designed or freshen up.
When it comes to logo design, focus on what message you want to get across your customers through the design and how it will represent your brand to the audience. Changes always bring unexpected emotions – including excitement and new thinking. So, are you ready to redesign your logo?
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