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Logo – is probably the first part of your brand or product that your potential customers see. You can also consider it as a central icon for how people make associations with your brand or how they remember you. Online branding services in the USA are heavily dependent on logos. While designing your brand logo, you’ve got a great chance to explore your creativity. But, while doing so, a few common mistakes can undermine your custom logo design.

Even the most renowned custom logo designing services in the USA are known to falter when it comes to logo colors. Fortunately, these types of mistakes can be corrected easily if you know what you are doing.

So, if you are planning to launch your brand and enhance your online branding services in USA or anywhere in the world, you need to be considerate of some common logo mistakes. Interested in knowing what mistakes can let you down? Just read this article. We have tried to cater to the most commonly appearing logo mistakes like color, symbols, shapes, and typography.

Are you ready? Let’s jump in!

COLOR:

We have seen that some of the worst logo designs involve poor use of colors. Here is the list of most common mistakes that people make and also we have discussed the ways to avoid them.

#1: Using colors that are irrelevant to your brand

On a factual basis, colors are intrinsically linked to human emotions as a signal to help them navigate the world.  So while designing your brand logo, think of color as a body language or part of the personality of your brand.  With consideration of this, your logo color needs to reflect your brand.

BTW using a color that doesn’t appear anywhere in your brand identity is one of the most critical mistakes that even the top custom logo designing services in USA do.  And it’s like a “big no-no” that should be avoided at any cost.

#2: Inconsistent shades and tints

Shades and tints determine how pure color tones appear to us.  You may be aware that sometimes, specific color combos don’t work well together. It’s because of having different saturations and values. Unless you are a seasoned designer or providing custom logo designing services in the USA, making a pastel baby blue with a pure tone red-work is hard to pull off.

You can see any best color palettes or the below image to understand what I mean. Notice how the purer tones (in the top row) fit best together than the last ones.

The above image also guides us that always pick logo color with the same saturation and values. Doing this shows the level of care for your design process and a commitment to consistency in your brand. You can’t make a name for yourself as a custom logo designing service in the USA if you are negligent about the color saturation and consistency.

Take for example the Master card’s logo. Did you ever notice how the hue of each color is the same? Let’s imagine if the red circle is 50% less saturated than the current version. Would a pastel-red work best with the bright hues? Probably not!

#3: Using too many colors

Indeed, sometimes this trick works. Take the example of the NBC logo. Generally, using every possible color is not a good idea unless you’re literally selling a lucky charm.  In fact, using too many colors also signals your confusion– that you can’t decide which palette will best fit your brand. This may impact your brand character by making it unclear and therefore the logo is less likely to resonate with your target audience as well as your brand.

No online branding services in the USA will approve of your logo if you are unsure or use color without a thorough plan.

Pepsi’s logo is a great example of a simple, effective, and memorable color combination. Yeah, just look at how Pepsi uses the negative white space in order to break the colors apart and highlight their contrast. Ideally, working with 2-3 colors helps in making a clear relationship with one another.

Are stuck in a confusing color combination? Just contact any of the leading online branding services in the USA right now and find out ways to sort your problems.

#4: Using gradient logos without appreciating their context

In today’s digital world, gradient logos are becoming the primary logo for many businesses. However, these types of designs have strict rules about the transition rate between colors. You also take care of where gradient kicks in.

Make sure that you are following the gradient rule while making your custom logo or anywhere else you are using it in your brand. Mozilla’s logo and brand guideline is the best example to understand the level of gradient rule details that you are going to use in logo gradients across a wider brand identity.

Shapes and symbols:

Tons of logos fail just because of the insensitivity to symbolism and shape. Both of them are a vital part of how your brand carries meaning. You must need to know what to do and what not to do. If anything serious bothers you, you are never too far from contacting a custom logo designing service in the USA, as they are masters of color usage, combinations, and what colors will suit your brand and business type.

#5: Using containers incorrectly

Put text into context – never noticed that using a container is an amazing way to do this. But yes, you need to get the right balance; having a too big container and small logo text means overpowering your logo text by the excess space, or having a too small a container will look all boxed in.

In the same way, using the wrong style of container can also impact your logo in a bad way. As per the thumb’s rule, ask yourself whether the addition of a container enhances or takes away your logo’s decency and elegance or not. Try different combinations until you reach your goal and get something that works visually.

Tip: Are you struggling to make your logo container work? If yes, then leaving it to or consulting online branding services in USA maybe the most simple and best solution to this!

#6: Inappropriate logo marks

Basically, the logo mark is the symbol that is used separately or alongside your text. Good logo marks are simple but have an effective relationship with logo text. They can also work in isolation.

Remember that bad logo marks don’t make any sense. They cloud the appearance of your designs, which is the pivotal part of your online branding. So, make sure that even if your logo mark is super simple, still it must have some relevance with the text.

Headspace is a great example of the most basic logo mark ever. Literally, it’s just a colored circle. Now, you must be wondering why a simple circle works so well? If you focus on their logo, you can also see that the circle is not quite perfectly shaped. Even then Headspace makes a top-notch mindfulness app with this logo mark that amazingly captures the idea of accepting things as they are.

However, aligning your logo to your brand as simply and clearly as possible is the best way to avoid common logo mistakes.

#7: No visual hierarchy

Make sure that you have chosen fonts that follow an intuitive and logical design hierarchy. Also, having a clear relationship between fonts is necessary.

Consider these questions: Where do our eyes go first? What and in which order do we receive information? Are there any natural flow between logo mark, secondary and main fonts?

If you are skeptical about anything, consult a custom logo designing services in USA, they will guide you perfectly.

Visual hierarchy is the answer to these questions. It’s all about designing a logo in a way that looks pleasing to the eye. According to a study, the human eye captures the big things, bright colors, and high contrasts first as compared to small things, dull colors, and low contrast.

#8: Confusing Scale

Scale can have a giant impact on image processing.  Even a small and simple change in your logo element’s scale can make a big difference. Another one of the most common logo mistakes that people do is having a big logo with a teeny-tiny line of text. Please refer to the earlier discussion about visual hierarchy and I suggest creating harmony between the scales of every element within your logo.

Typography:

Remember the old dictum “it’s not what to say, it’s how you say it”? Fonts are the best example of this dictum. So, with this part in mind, choosing the right font for your logo design is very critical; and most custom logo designing services in the USA fail in this step by involving poor use of typography in one form to another.

#9: Choosing inappropriate fonts:

Factually, choosing a font that matches your brand story and purpose is important.  For example, if you are running a cutting-edge tech company then having an elaborate, cursive, or old-fashioned font is absolutely not your requirement. Similarly, ensure that your selected fonts have enough contrast to be seen with ease.  As small font size, too little weight, or unclarity between logo text and background color makes it tough for people to read your logo.

Final Words:

People do make mistakes while designing a logo on their own. Even the providers of custom logo designing services in the USA can make serious mistakes. And one reason could be because they don’t follow basic rules and combinations when it comes to colors.

We’ve tried our level best to cover at least the most common logo designing mistakes that people make and also provide their solutions. Just read this article to avoid those errors. After reading this, to avoid some other common mistakes you can also ask yourself a few questions about your logo from the viewer’s perspective. Including:

Can you see the logo clearly? Does it make sense visually? Do the colors work together? Does the logo match your brand identity? Does it look good? Will it work across different mediums like web, print, or social media? You can break the rule effectively (where necessary) but after learning the logo design’s basics. Until then try to avoid making mistakes by keeping things simple.

Lastly, if you are searching for the most affordable and reliable custom logo designing services in the USA, look no further. Our holistic approach and systematic way to create a logo allow you to have something that overpowers all your competitors and lets you lead the competition.

 

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