26th November 2020
It hasn’t been very long since we got to know 2019’s top 5 ranked companies logos that include ‘Apple, Nike, Coca-Cola, Mercedes-Benz, and Adidas.’
It makes companies and brands wonder, what’s the secret formula of a complete logo design success for these top-notch brands? Is it the work of the best logo design company in the USA, or they simply got lucky?
The truth is, your logo design carries your brand’s energy that marks the first impression on your potential customers. It embodies a well-researched designing technique and needs a mind that thinks outside the box to develop a small yet impactful logo design.
So, when you see an iconic business logo design next, don’t forget how much patience, creativity, and effort it took to create such an exceptional art. Also, it should have a standalone presence due to its unique propositions and design.
As a start-up or custom logo design company, if you’re thinking about how to escape the look-alike dilemma and create a unique logo design, here are 8 ways to help you out.
Since logos are becoming priceless assets for companies, the custom logo design companies have to do more groundwork depending on the demands of their clients. You can learn interesting new things with each project and get a better understanding of different design trends.
You need to ask yourself the right questions related to logo designs and answer them first. As the best logo design company in the USA, you need to ask your clients what they are looking for, why they are here, and how they want it.
As a startup or a renowned, the answers to these questions can be challenging, but it can help you create an iconic logo design aligning with the objectives of the business.
For instance, Nike’s wonder symbol is just a ‘Tick’ with a tagline, ‘Just Do It,’ and somehow it resonates with the audience as they get the message to just do what feels right to them.
This is how a well-prepared groundwork plays its part for businesses by providing a clear direction to its potential customers. Ensure that you take time to lay the groundwork right and take time to determine what works for the best business logo design.
Lisa Enebeis says, “The symbol is no longer everything.” “When you see a logo on a digital platform or within an app, behavior, and how it moves defines the identity. We never really had to consider that a few years ago; now, it plays a huge role.”
Injecting a great strategy into the development of your logo designs requires patience and great planning. As the best logo design company in the USA, keep your eyes on the competitors and observe how they allure the audiences with their creative logos. Learn how they plan an effective design strategy to keep their logo designs alive for years in the hearts of people.
For instance, companies like Mercedes- Benz has its own class and elite status. The unique emblem stands out the most because it displays three-pronged stars that combine the sea, air, and land- all three points together to provide universal motorization.
Moreover, your unique custom logo design should also have an emotional side, so your potential customers can relate to it. These visual components become a part of your logo design and highlight the poignant personality of your brand while creating a long-lasting impact on the people.
The best logo design company in the USA believes that if you’re unsure about a design, just sketch it or hand-made it. In the case of a logo design, the best thing about sketching them is that they provide a new perspective to brands and business logo design companies.
Those brightly lit pixels, along with the vibrant fonts, dominate the lives of our customers. The custom logo design makes more sense when drawn roughly on a sketch first and then put up for the rest of the world to see. Using a sketchpad can help you sort out the differences and similarities in your logo designs too.
For the best logo design company in the USA, it’s quicker to comprehend the structure of logo designs. At the same time, it’s easy to describe the concept of the logo to different clients prior to its development phase.
Now, sketching is easier with digital light pens, vector tracing, and more. These latest tools help custom logo design companies and brands to prepare a digital version first and then add a personal touch to it. So, if you’re on your way to prepare a brilliant logo design, go deeper and think what’s the message of the company and start drawing accordingly.
Negative space may take much space from your brain as it’s the toughest, yet one of the best undertakings to create a unique business logo design. The secret is to understand how utilizing a negative space can impact the minds of your potential customers. For viewers, the negative space doesn’t exist unless you highlight it.
For the best logo design company in the USA, establishing a ‘negative space’ in one area of a logo can be challenging. It requires creating meaningful interaction with the audiences to show them something beyond the negative space.
One example is of the classic Daoist Taijitu’s ‘Yin-Yang’ symbol. The custom logo design shows the ultimate principle of Taoism, which is that both light and dark, order and chaos, negative and positive exist in the world. The creators have used negative space cleverly while designing two fishes in a circle. What do you see? Which fish is inside the circle- black or white?
Overall, negative space depicts a great connection with the elements of the brand. Other business logo design companies also use it with overlapping elements, imaginative imagery, and double meanings. Such as the FedEx logo below, which shows a little black arrow between ‘E’ and ‘x’ in its second logo picture.
However, for the best logo design company in the USA, the tip is not to acquire the negative space for the sake of using it. Utilize it if only you have a subtle idea in your mind to make your custom logo design unique.
Colors are a great way to experiment with logo designs and express the objectives of any business simultaneously. Nowadays, the mono-color scheme is wildly prominent as it associates well with brands. As the best logo design company in the USA, think of a colorless design. Even a black and/or white color can add true meaning to the logo design as one-color.
Most brands and companies are mindful of color psychology and typography. While color matters, the unique type fonts matter equally. The key is to use an adequate amount of color as a small swatch can make a massive difference for the brands.
If you see Coca Cola’s color scheme, the ‘red’ color business logo design denotes ‘enthusiasm, passion, and energetic vibes.’ The brand wants to stand out and portray the world with its fonts and colors that the beverage itself puts people in a lively and happy mood. It’s like people can resonate with the custom logo design deeply that promotes positivity and joy.
For a business logo design company, the small serifs type family is quite trendy as it exemplifies different color backgrounds and matches right with different symbols. Apart from that, many other types of fonts provide unique adjustments to different logos. It just needs a bit of creativity and a keen eye to create impactful logos.
Colors present their own science and a modern theory for brands to help them choose the right colors carefully. As the best logo design company in the USA, it’s beneficial to know that most colors are commonly viewed differently by potential customers, such as:
Orange and Yellow: Both are cheerful colors that promote creativity.
Red: It’s a showstopper that defines luxury.
Blue: It represents professionalism.
Green: It’s eco-friendly.
Purple: It portrays vibrancy.
Black/White: Both highlight elegance and minimalism
As Leonardo Da Vinci once stated, “Simplicity is the ultimate sophistication.” This means that even the most minimalistic custom logo designs look appealing to the customers. They convey a direct message that drives more internet traffic for any brand.
The real question is, what makes these business logo designs irrefutably good? All the timeless logo designs indeed have a simple touch that makes them easily recognizable by potential customers. For the best logo design company in the USA, choosing a simple design or a typographic form can be tedious as it requires understanding the situation of their client’s brand.
For instance, Target’s business logo design is a clear reflection of its name that intends to connect the target audience with the brand. Another example is Apple’s unique symbol that did justice to the brand. The customers instantly recall it even if it has a simple design.
These are iconic custom logo designs that speak volumes about the vision and mission of the brand. They hit people differently as it’s impossible not to memorize them even when someone calls their name.
So, if you’re going for an intriguing logo design, ensure that you evoke emotional and spiritual feelings in customers so they can relate more with your brand.
Gifs are distinctive, creative, humorous, and noteworthy. With trendy Gifs as business logo designs, it’s a competitive advantage for companies and brands to move people with the converge of digitization and sell their products online easily.
Vibrant and user-friendly Gifs currently have a quicker response rate and active involvement in social media pages such as Facebook, Instagram, Twitter, and more. A GIF custom logo design frequently receives more attention from the people as it’s pleasing to the eye, and potential customers can relate better.
Motion graphic designs serve customers with eloquent descriptions and a great understanding just by looking at it. For the best logo design company in the USA, it’s easier to provide memorable and affordable GIFs that entice exciting feelings in customers. They also put the brands on the spot with winning logo designs.
Sometimes people just need to see something cool and attractive before even getting into the context. For the best logo design company in the USA, adding a funny and humorous side to these custom logo designs can grab more attention.
Such as Amazon has a unique logo design that is relevant, on point, and with a ‘smiley’ sign on its facade. Although the typography is what stands out the most, the sign with a different color font speaks with customers and shows them the ‘positive’ side of the company.
As the best logo design company in the USA, using a variety of touchpoints that make the business logo design appear in the light can be beneficial. They can show a bigger picture to potential customers with a unique identity and bespoke business logo design.
Unique custom logo designs are more likely to follow this year due to their hand-made fonts, minimalistic design, and clever use of the negative space. The best logo design company in the USA and brands are now adopting the use of monolines and the formation of GIF videos to make things more exciting for the customers.
However, it’s also up to the brands to mark their debut in the industry while becoming a remarkable source for customers to memorize them for the rest of their lives. Only then, their distinct custom logo designs can get more love and attention from the customers and inspire them to buy their products and services.
As a brand or the best logo design company in the USA, if you’re looking for some inspiration, you can consult this list for creating iconic logo designs. You can also check the competitors and more current logo design trends to portray a unique fusion of different elements in your business logo designs.
Let us know what you think is the best point in the list for creating a unique business logo design in the comment section.
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