11th January 2021
Your branding strategy is the factor that sets your business apart from your competitors. It is, however, a digital era where a catchy name and a beautiful brand logo are not enough to keep your consumers engaged with your brand.
So, how can you create a brand identity to bring leads and have conversions? The best way is to keep an eye on branding trends.
In this article, we will discuss the top trends in local business branding. This information will be based on consumer-driven strategies and technologies used in digital branding.
So, what are those trends? Let’s discuss.
Your branding method will determine whether or not people perceive your brand differently. A lot in this regard will depend on a catchy business name, brand logo, and color schemes. While it is only the first step towards building your brand, it is the most crucial one.
That is why you may want to get in contact with logo design services in USA. Top-of-the-line services focus on creating a logo that is not only aesthetically pleasing but can also build a perception. They make sure that the designs and patterns used in this crucial branding element embed your company into the mind and memory of the market.
One of the most significant requirements is to create a logo that can shift its shape with a change of the screen sizes. Another factor is the type of content or platform that you are using to deliver the brand message. For instance, you can use a master logo for your website and Instagram profile.
Additionally, you can create a one-tone logo that can be used as a watermark on photos. That said, you may want to get in touch with logo design services in USA to discuss different variations for your brand logo.
Both marketers and consumers have been focusing on trends in the digital age. That is why you may have seen websites and social media accounts displaying information about the latest technology, fashion designs, gadgets, and trends in several industries. This tends of keeping up with the latest tech and trends, however, can prove to be quite tiresome and frustrating for a majority of the audience. So, the trend of using nostalgic elements in brand designs and promotion is well-set to become a common practice in the upcoming years.
The reason people want to experience blasts from the past is they now want to relish the old times and wish to recapture the feeling of things were a few decades ago. Using nostalgic elements in brand marketing can let people in the modern age look back into the old times.
It generally starts with graphic designs that you use in the branding process. Packaging design is next in the line, but we will discuss only the digital branding here. It will involve the web design that you use to bring your brand into the spotlight. You will also need to work on your brand logo to make it reflect the nostalgic nature of your brand. You may want to speak to logo design services in USA to get an idea of designs that you want to use in your branding efforts.
Humans appreciate visuals. That is why all brands must work on visuals to build a strong and positive perception of their brands. However, it not as no-brainer as you might think. If you want to elicit a positive response from your customers, you will need to work quite a bit on using the right type of visual content for your brand.
That said, using engaging branded images can help you get more conversions. According to HubSpot, these images can help you increase the likelihood of getting attention from your consumers by 67%. And the good thing about visual content is that it is not a kind of overt marketing.
An in-depth study of types of visual content can help you understand their suitability for their respective platforms. For instance, the type of visual content suitable for social media may not look well on your website.
The types of visual content include GIFs, infographics, charts, and videos. These types of content help you get noticed by a large audience. Additionally, you can also make your brand logo a type of visual content. Your brand logo has to deliver a brand message, which may include a general overview of your products.
So, you may want to discuss your requirements with logo design services in USA.
People now have unrestricted access to social media, thanks to the smartphone evolution and consistent availability of the internet. This availability has allowed social media platforms such as Facebook, Twitter, Instagram, and Pinterest to become prime spots for brand-building.
It should come as no surprise that 90% of small and large businesses use social media to ensure brand awareness.
That said, paying attention to showcasing your products and brand on these platforms should be among your top priorities. Researching the type of content people want to view on a particular platform is a good way to start. For instance, Twitter mostly deals with text content. Instagram and Pinterest, on the other hand, use visual content.
Facebook is a platform that gives each type of content a fair chance. Nonetheless, it is still crucial to find the right platform for the content that you want to promote among your social media audience.
Platforms that deal only with the visual content can allow you to promote your brand by using a high-resolution image of your brand logo. If your logo design has too many details that you want to show to your audience, these platforms can be of great help. You may want to work with logo design services in USA to design your brand logo in this regard.
When it comes to riding on trends to gain visibility, you will need to use hashtags the right way. Omnicore Agency suggests that7 out of 10 hashtags used on Instagram are branded. One of the reasons for this is the ability of hashtags to increase user engagement.
According to a post on Twitter’s official blog page, branded hashtags can increase user engagement by 50%.
When you have to ask your customers about a particular product or your brand in general, you can use hashtags to reach their followers.
The last couple of years have seen customer trust hitting an all-time low. A report in the 2019 Edelman Trust Barometer suggests that only 34% of consumers trust brands they buy products or services from. That is why small businesses must create an authentic brand image.
Another study suggests that 90% of millennials consider authenticity an important aspect of branding. The study noted that such buyers look for real and organic companies instead of the ones that tend to be perfect and well-packaged. It means that photoshopped ads, heavily edited commercials, and picture-perfect models might no longer be effective.
Brand authenticity generally starts with your brand logo. Since it has to convey a brand message, you have to make sure that it is conveying the right message of your brand.
You may want to discuss your requirements with logo design services in USA.
About 55% of total customers would pay more to a company that pays attention to being eco-friendly, according to a report by GWI. That is mainly because modern consumers are more educated about the impact of packaging wastes on the environment, and so they demand companies contribute to saving the environment.
The best way in this regard is to employ sustainable packaging solutions. Furthermore, you will need to show your customers that you are an eco-friendly brand. You can show it through your website and logo design. Discussing these requirements with logo design services in USA can help you set the first good impression.
Consumers no longer think of products as commodities. They see each one as a statement. Purpose-driven brands are now more appealing to the majority of customers. According to a study, 87% of consumers prefer buying from organizations that commit to their cause.
Another research says that 46% of all consumers believe that brands have better solutions for problems than the government.
Your business tagline can convey your commitment to a cause. Additionally, you can work on your business logo to make it compliant with the brand message that you want to deliver. You may want to work with logo design services in USA to boost your branding efforts this way.
With the technology ingrained in our routine lives and various industrial operations, it has now become crucial for small businesses to use different aspects of it to keep up with the demands of the industry and consumers.
In the past few years, several technologies have emerged to help business owners optimize their branding strategies.
A report in the 2018 Bynder State of Branding suggests that 68% of marketers now use mobile apps to enhance their branding. About 40% use voice assistants; and 37% go for virtual reality.
Modern businesses have become customer-centric more than ever. Now, it is no longer just about conducting surveys to find out what your customers want. It is rather about involving your audience in the development of products.
A study by Bulbshare suggests that 77% of shoppers prefer buying from brands that collaborate with them. That is because those brands show intent to empower their customers.
This trend is only going to get more prevalent in the upcoming years.
While all local businesses realize the importance of going digital, they have to retain their brick and mortar setups. That is where the concept of digital marketing prevails. This marketing method uses a mix of digital and physical customer experience to complement branding efforts.
Perhaps, it has now become an integral part of modern branding strategies.
Modern customers consider overt advertising as a naïve effort, and so they do not respond to those efforts. The good thing is that several brands have started using anti-ad advertising to cope with this issue. With this approach, businesses do not promote their brands.
They, instead, talk about values and other aspects that are relatable to their audiences.
All these trends suggest that the trust and loyalty of modern customers will become more crucial than ever. With so many distractions in the digital world, earning this loyalty might prove to be quite challenging. Complying with these trends may be your best bet to becoming competitive in the modern-day digital marketing scenario.
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