11th December 2020
A logo design for a brand is like the face to a human. It builds the brand identity; gives an entire persona to the company, and helps the organization to stand out from competitors.
A captivating logo design can enhance your company’s value to a great extent. Every startup in this era needs a unique and attractive logo design that matches the brand’s persona. Without a logo design, any company, be it new or old, will fail to captivate audience. However, to get the best and affordable iconic logo design packages, one either must have great luck or should conduct an immense research. Also, you must have good knowledge about choosing the source of getting iconic logos.
The most trending logo design options in the contemporary timings are:
Before we discuss more about designers, let’s have a look at logo design trends.
As time changed the design trends also got enhanced. Previously people liked vintage logo designs, heavy styling was also the trend in 1900s. Then designers shifted to 3D metallic logo designs, and the trail went on. Finally, the latest trend in logo designs is of Minimalistic logo design.
Minimalistic logos are simple and are based on one or two colors only. These colors showcase the brand identity perfectly and are effective in captivating the targeted audience as well.
You can get these logos with no trouble at affordable iconic logo design packages. Moreover, you can easily outsource logo designers, hold a contest or hire an agency online to get minimalistic logos. There are several options online to assist you with minimalistic logo types.
Minimalistic logo designs are best known for their power to captivate customer’s attention immediately. These logos are memorable and hence, stays in clients’ conscious for a long time.
Now that you know which type of logo is preferred by most of the clients. Its time you understand the importance of logo design for brands and how to get them at affordable iconic logo design packages
First reason why every brand must get a logo design is because the customers expect it. If your brand will not have an iconic logo design in this era, then the brand will barely make sales of even 1 percent.
Other than some obvious motive of getting logo which is, brand uniqueness, customer attraction, etc. Another main reason why a logo is a vital asset in this modern era is that, it is the primary source of a brand’s marketing.
For brands, these timings are all about making a great online impression. Therefore, not having a logo design that is attractive and showcases your brand’s personality effectively, can bring huge loss to the company.
The moment your customers will hear about the brand, the first thing they will see is the logo design. If that fails to captivate the audience, then the whole process of making a good first impression would go fail. Hence, always get a logo design that is attractive and is easily fetched through affordable iconic logo design packages.
Image source: Indigo Logo Design
Now the question is that how to hire the best logo designer and get the best affordable iconic logo design packages at the same time?
There are several factors that entrepreneurs consider before closing the deal with a logo designer, including cost-effectiveness, quality performance, type of designers, etc. However, it all comes down how to pick a logo designer which suits the best for your brand. As mentioned above, three of the most trending logo design options today are:
Now let’s look at them briefly and see which option is better based on different scenarios.
Working with logo designing agency is the most structured means of getting a perfect emblem for your company. However, involving with an agency can be an expensive option, but you can also find some great logo firms that offer affordable iconic logo design packages. Nevertheless, finding such organizations will require an extensive research.
While working with an agency you hire expert logo designers to handle the logistics of your project. These skilled designers manage the design and aesthetics of your project. They ensure that you are getting quality work and provide ideas that benefit your business.
If your company is medium or large-sized one and you need a new logo or want to rebrand the business, then opting for agencies is the best. They make sure that your company gets a full rebrand. They would also run a multifaceted marketing campaign for your brand.
While working with agencies you must be ready to answer several calls in 9 to 5 timings. Most of the logo design firms work at 9-5 office hours because of corporate structure.
Moreover, even though agencies are best known for delivering work on time. But the process can take months incase you are not satisfied with their first few designs and ask for revision repeatedly. However, the logo would be perfect and worth.
Another benefit of working with agencies is that there will not be any risk of trademark infringement and you will get all the copyrights.
When it comes to cost, this option is not too handy one. Only those businesses that have a good amount of capital reserved for marketing, must choose this option. However, as said above, with through research you can find affordable iconic logo design packages as well.
There are several logo agencies that claim to provide affordable iconic logo design packages. However, some such companies can be a fraud too. Hence, always look for reviews before option for any logo designing firm.
Now our second and the most cost-effective option is to outsource freelancers.
Outsourcing freelancers comes with several benefits and concerns. First of all, while working with freelancers, one does not have to worry about adhering to strict working hours. Now this can be good and bad too. If you are in luck then your freelancer can cater your services with short time. However, mostly, freelancers are known for not delivering the assigned projects on time. Hence, its better to set the number of days for delivery in the contract before.
Another thing about working with freelancers is that each one has different working style. Some of them are better at creating logos for specific industries like security, food, stationary, etc. On contrary to that, other freelancers are better at making minimalistic logos. Therefore, before you close the deal with one of them, look at their portfolio thoroughly. Doing so will provide you a clear idea about the designer’s ideologies.
Now let’s see how hiring freelancers can work from different perspectives.
Since working with freelancers can be cost-effective at times, you can get affordable iconic logo design packages easily. Ergo, the service is best to cater to small sized businesses and startups. As these enterprises do not have a high budget, a small company can easily get a captivating logo design in affordable iconic logo design package.
As mentioned above, working with freelancers can be a wager. Even if you get affordable iconic logo design package, chances are you can either get a good logo designer. A designer that provides an attractive logo design in the given timings. Or you can also end up outsourcing a highly paid logo designer who does not deliver project on time.
However, these logo projects are not time taking. You are more likely to get a logo designer that cater to your services on the given time.
Remember to always check the logo you are finalizing that it does not violate trademark rights, or it could end up in execution of your business.
The biggest advantage of working with freelancers is that they do not cost a whole lot. The prices vary with the type of packages but mostly you will easily find affordable iconic logo design packages.
Another benefit is that your firm would not have to pay to a freelancer every month. It will be a one time offer and as the deal closes, the payment process will end too. Hence, you would not have to invest in training the candidate, pay extra expenses for their medical and other services, etc.
The risk factor of outsourcing a freelancer is same as hiring a logo design agency. Getting affordable iconic logo design packages will not be critical. However, searching for reliable and authentic freelancers that delivers work on time can get tricky.
Even after finding a liable logo designer, if your ideologies did not match, you won’t go together.
For launching a contest on any website, you are first required to fill out a design brief. This tells the entrants about your ideas and branding requirements. After that you start receiving multiple submissions. You can pick the best design as the winner and provide feedback to the other designers.
Launching a design contest is the best way to get multiple perspectives about your design. The con about working with just a single designer is that you are limited by their perspective and style. Even if you revise designs and get something closer to your vision, you will miss out on getting multiple interpretations of the same concept.
Design contests are better for projects that have a single deliverable, such as logo, t-shirt or book cover design. These logos can also be great if you are looking to get expert’s perspectives on a project but are planning to work on it on your own. Take for instance, when you own a web development business, you source design ideas from several designers. Then finally apply that look and style to all parts of your client’s website.
Design contests are the best technique for finding inspiration for an important project. Since not all of us have an eye for designing, we can benefit from people who are expert in the field. By hosting a design contest, you will have talented designers to bring you their best bids.
One disadvantage here is the contest will take a lot of time. Also, you will have to spare extra time to give feedback to each designer.
If we compare the cost-effectiveness of contest with hiring agencies and outsourcing freelancers, they we’d say launching contest is neutral. The service is neither too expensive, as hiring agencies, nor low-priced, like freelancing. However, you might not get more access to affordable iconic logo design packages in this option.
There is no risk factor in launching a contest since only authentic and designers participate. The rates are already fixed. Hence one does not have to put much effort in researching.
Be it about outsourcing freelancers, hiring agencies, or launching contest, all these options are effective. Subsequently, the level of effectiveness depends on the type and size of your enterprise. Moreover, with a ted bit of research you will easily find affordable iconic logo design packages.
If you have a small sized business, then contest and freelancers could be a better option for you. If your brand is a big organization then you must opt for a professional agency or a held a contest.
So, which of these options is best for your company? Tell us about your point in the comments below.
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