6th October 2020
eCommerce sales are presumed to make up 17.5% of retail sales worldwide by 2021. Therefore, it is now important for owners to create an online store to sell products. With retail sales rising up really high in 2021, every owner should hire web development services to create an aesthetically pleasing and highly functioning website. Despite knowing how fast e-commerce sales will shoot up, half of the American businesses still don’t have an eCommerce Website Design which means now is the perfect time to sit down, power up, and get building. An estimated 1.8 billion people worldwide purchase goods online. E-commerce has given rise to thousands of new digital web stores that sell both physical and digital products to a global marketplace.
For an online customer, the most vital aspect of an e-commerce website is authenticity and security, as there are new frauds and scams every other day, people do feel scared buying stuff online. Setting up an online store requires careful planning and guided installation with hardened security in mind. The professional developers have the ability to create a seamless user experience for online buyers. Building and designing an online store has become easier with eCommerce builders like Shopify and WordPress plugins like WooCommerce.
The major feature that attracts the clients to your online store will be the web design of your online store. Many largest retail chains like Walmart, eBay, Amazon, Alibaba, are focusing on how to build effective eCommerce website design. Therefore, hiring web development and designing services is important.it is important for a business to create custom platforms as per their requirements. Aso, it is important to make sure that the online store is not only visually appealing but also has fast loading and easy navigation for customers. Further, web development agencies provide branding services in the USA which are not just important but they are extremely valuable for online stores. These branding services in the USA will promote the store over social media which will eventually bring more customers to your store.
If you’re taking your first steps into the world of eCommerce with your first ever store or trying to making little changes in your web design to increase conversions, here are the 8 design elements that one should not ignore for their eCommerce store.
To begin with, before you starting setting up an online store, the web store must have a custom logo design. You can even create logos from online logo design services in the USA. Actually, your company’s custom logo design is one of the most important aspects of branding. A custom logo design should be consistently visible on the online store, offline properties: receipts, letterheads, t-shirts, banners, as well as every page of your eCommerce website. Custom logo designs are the first point of contact with your customers with your brand. A logo should be well-thought and should be created by professional logo designers.
Many people consider custom logo design useless, however, the impact of a logo that is designed by business logo design services and their professional logo designers on your target audience and online store cannot be overstressed. Therefore, it is important to use online logo design services in the USA. Business logo design services will help you to get familiar with some basic aspects of online store logo design. Saying that a custom logo design builds brand awareness is really just the tip of the iceberg when understanding its importance.
Business logo design services understand that versatility is supreme when considering logo design. The logo will be seen at many different sizes, and you will probably need to have copies in different file formats. Professional logo design services will make sure that your logo will be visually readable at all sizes and colors. An effective logo is one that is fresh, simple, meaningful. Designing a logo can be a very challenging task. These tiny logos create a strong brand identity in the digital marketplace. The expert logo designers working at professional logo design services in Chicago can create an impactful logo design. Understand that it’s necessary for the logo to stand out, but you don’t want to create a logo that is too busy or has several elements. This is when the best logo design company in the USA can help you, they will not let you be stuck with a logo design that limits your marketing efforts.
Further, the experts at professional logo design services in Chicago have knowledge of color psychology. The use colors in such a way that evokes emotion from the user. Scientific studies have shown that people have cognitive and emotional responses to colors, and the color of a logo can actually influence whether or not a user makes a purchase. Color choice plays an integral role in communicating and reinforcing the identity as a company.
The most noticed space on an eCommerce homepage is the top featured banner space. More often than not, a slider occupies this space. Don’t just include three to five slider images on your homepage just like everyone else does. Make sure the action is clear and that these images are highlighting a hot and new product or category, preferring a sale or highlighting any unique features of your products or brand. Give customers a genuine incentive to click that will increase customer trust and loyalty, rather than using that area with clickbait or irrelevant content that wastes a user’s time.
Ecommerce stores are using enormous amounts of money to bring users to their websites. It is crucial for brands to build websites that can easily guide customers to make a purchase. That’s why it is important to have easy navigation for the website. The site’s navigation should be easy and helpful for customers to find products quickly and easily. Good navigation can help in providing a seamless user experience that can lead to increase in sales and revenue. On the other hand, poor navigation can annoy users and lead to a higher bounce rate by customer’s. Providing a simple navigation structure on your online store can help prevent your customers from getting overwhelmed when using your website.
The easier you make it for users to move around your site, the more likely they will spend time following your navigation paths leading to your CTA buttons instead of wondering how to get there. An easy and pretty excellent way of applying simple navigation in your web design is to add a search feature on your site.
With a search functionality, customers can just type in the products they want to find on your store, and they’ll get to their desired page with only a few clicks. Having a search feature on your website also helps your visitors find your relevant web content such as your FAQ pages, blog posts, and more easily.
By keeping your website navigation structure and features to a minimum, you can make the shopping experience of your customers easy and memorable – which, in turn, helps raise your sales.
Apart from having reviews on product pages, a unique and useful way to provide customer feedback is to add additional product information about the products. For example, add size chats, available sizes for shirts. The additional information will let customers know exactly what they are getting at-a-glance, and may reduce negative reviews in the future.
This is indeed, one of the most crucial and vital design elements of an ecommerce website. If poorly designed and implemented, none of the previous elements will be of any use. There are many factors that contribute to a great checkout experience. The most important ones are speed, guest checkout option, easy form filling, progress indicators and persistent cart summary.
You should focus on delivering a great and seamless checkout experience to your buyers. It should be easy for customers to add items to their shopping carts and proceed to the checkout page. Customers should know how to find and add stuff in cart. Make sure that you don’t confuse users during checkout. They should be able to view exactly what they have in their cart along with quantity, size, color they are ordering.
Using a simple and clean design, can provide customers an easy checkout process with features like a guest checkout option, easy form-filling, multiple payment options, and persistent cart summary. Further, it is important to optimize your checkout page for speed. Improving your checkout experience can help you encourage more sales in the future and increase your customer retention rate.
Product images help visitors form their first impression of the product. Low quality pictures can turn customers away. Thus, increasing in bounce rate. Who would trust a store that failed to properly photograph their products? The answer is No one!
Unlike retail stores, customer’s can’t see, touch, feel, or try the products when they make an online purchase. Customer’s often make decisions by looking at product photos that whether or not they should keep looking. If your product images are too small, pixelated, or there’s is just one picture of each product, will it inspire people to purchase the product? Again the answer is NO. even the logo design of the store should be versatile enough that it does not look smudgy when used on website. Online logo design services in the USA helps brand to create cheap logo designs that are appealing and versatile.
That’s why it is important to invest in high-quality product photography to properly showcase the product from every side. Online shoppers want to see how the product actually looks. Moreover, nu using latest technology, one can also incorporate a 360-degree shot or video that shows off all of the important features of the product. Including a few in-context or lifestyle images of the product would be even better. It is a great way to help users visualize the product as their own and build an emotional connection.
Although, High-quality product images make an impact but product videos are even more powerful and highly impactful in driving sales rates. The human brain processes visual information 60,000 times faster than printed text. Product videos keeps the customer’s engaged and encourage them to stay on the website longer and encourage them to return.
Further, GIF files are a great choice to use for animated design pieces on the home page or product category pages. They make images less boring and involve an action. Product images or videos are the best design elements that can boost and attract new customers. They can help you encourage more users to buy your products and boost revenue.
