11th November 2020
“Social Media puts the “public” into PR and the “market” into marketing.
Social media now influences all facets of the business, starting from marketing to end customer support and everything that comes in between. Social media isn’t just for sharing cute cat memes and baby pictures. With millions of users worldwide, platforms like Facebook, Instagram, Twitter, YouTube, and Pinterest have become buzz factories, having content that touches every topic imaginable. If the goal is to get people talking about your brand then social media is an ideal place to make that happen.
The importance of social media is no longer an obscure aspect of any business. Every business, from its very first day, forms accounts on various social media forums and start sharing their stuff. But, soon, businesses realize that they aren’t getting any traffic to their social media platform; neither is it creating any positive engagement that could be ultimately translated into the achievement of objectives. Actually, bringing traffic to social media platforms is a tedious process. You cannot expect tons of people to reach out to the brand, immediately after creating social media profiles. That is even not theoretically attainable. It is not about time that we are particularly highlighting here. It is about the CONTENT and STRATEGY.
Social media engagement is certainly beneficial for businesses, but most businesses and brands are still not able to fully grasp how social media influences their brands. It’s not only about interaction and relationship building. On the contrary, having solid traffic on profiles will give you a number of other benefits such as:
1. Raise awareness: Nothing can help you to raise awareness as much as social media traffic.
2. Improve search engine ranking: The higher the traffic, the better the ranking. Businesses with excellent customer engagement and high traffic can hope to steadily increase and improve the position of their sites in engine searches.
3. Build professional authority: Social engagement is your opportunity to step up and give followers the knowledgeable insights about the brand.
4. Drive leads and conversions: As you keep expanding your fan base and inspiring users to engage, you can also expect to generate fresh leads and drive more conversions.
5. Improve customer loyalty: The last benefit of social traffic is the chance to solidify customer loyalty in the long run.
In order to help you with gaining more social media traffic, we are sharing some hacks that are definitely going to pay off in the form of higher traffic, more followers, and better conversion rates.
You have written and executed a social media marketing campaign to boost your business and everything is progressing well, besides, for one thing, a logo design. The iconic logo design is extremely essential for branding. How do the iconic logo designs get more traffic for business? Basically, the iconic logo design speaks for itself when it comes to promoting the business. A good, effective, and iconic logo design will say so much about what the brand stands for and what services and products are they offering.
Hiring a business logo design agency is important because an iconic logo designs protect the business. When you post content, it is not enough just to get the word out there. Posting content without having a real sense of identity with regard to your branding in a form of iconic logo design will make you end up like a business that does produce a fairly large volume of content in the hopes of bringing more traffic to the site. However, the iconic logo design will express who the brand is and what their business is all about. There are many times when the iconic logo designs will attract people so much that they are fascinated enough to want to know more. Therefore, it is important to get a logo made by professionals working in logo design packages so that the brand gets a memorable and timeless logo instead of a copied and cheap logo design.
Moreover, If the brand has an interesting, attractive, and good-quality iconic logo design, it will be noticeable on whatever content the brand is sharing with their followers. An iconic logo design may be enough to get people to want to build a relationship with the brand. Therefore, logo design packages are the best option to create an iconic logo design for the brand.
Additionally, a memorable and iconic logo design simplifies who and what the brand is about. As the brand will start to share more and more content, they will prominently place their logo on their content – as they should- with a link back to the brand’s website. The iconic logo design will develop people’s trust in the brand’s credibility and expertise.
Hence, an iconic logo design is extremely important when it comes to bringing traffic to social media. It identifies the brand to people and it identifies what the brand is selling and makes people want to become loyal customers.
Businesses usually work on the social media accounts and then interpret the metrics to see about the visitors and audience of the posted content. The hack here is to analyze the audience first. Most of the social media platforms share detailed analytics data when the brand touches the 100 followers mark. So, this is the time when they should start using social media analytics data and see who is visiting their page and what creates most of the engagement.
Analyzing this data is going to help them in determining their future content strategy that will bring more traffic. You’ll get a clear idea of the content that should be shared to get the response out of followers. this hack is essential and can be helpful for boosting your social media traffic.
There is no surprise that the visual content is dominating social media. It continues to grow daily. Competition is hard and survival is dependent on who has the ability to produce better engaging visual content. Users retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
As a business, the main aim is to look for the following that will remember the product, services, and the brand name more than the other. So to guarantee this, using video content is one of the best options that one should choose for their business. Fortunately, each of the social media platforms provides the opportunity of using video content in your feeds. So, make sure to employ this chance and establish a good reputation in the minds of the customers.
Create original and relevant video content that can trigger the interest of the audience in products. Moreover, some informative or guiding videos could also be part of the strategy. Social media traffic has a high dependence on videos.
Every brand has some top fans who are constantly reacting to social media posts. You should grab the opportunity to turn those followers into brand advocates and make them work for the brand. This is very important because customers tend to understand and trust their peers much more than brands and businesses. When other customers see top fans in action, they will probably have the feeling to engage as well with the brand.
Keep the content up to date on the profiles by following the newest industry trends and social events. Brands should jump on the bandwagon and should ride the wave of popularity and create posts that perfectly match with the hottest topics.
More than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family. Influencer marketing is a clever and expert marketing hack to gain more traffic and the trust of the audience by hiring a face and name that they’ll recognize to endorse the business or product.
It is definitely critical that the brand hires the right influencer for their audience. For example, if you’re running a makeup business, a celebrity such as Kardashians or Jenners could be a convincing influencer to the audience.
Find a Unique and Personal Tone that Nobody in the digital marketplace has adopted yet. It’s an actionable hack: the differences between what the niche provides in terms of writing tone and how a brand can stand out are completely up to the brand and their dedication. It goes without saying that having a skillset in this direction helps a lot, but it’s mostly a competitive perspective.
If the tone is different, not only it will help the brand to stand out among the sea of competitors but will also boost social media traffic.
Unless the brand is globally recognized, a brand should limit the frequency of posting content that is about the brand. Posting way too much content that showcases nothing but your products and services and promoting them will get repetitive and boring for your audience. In a matter of time, they will probably be engaging and following your brand.
Too much self-centered content can be problematic especially if the brand wants to boost traffic on social media platforms. This can be counter-productive. Proper content helps in establishing the context in which the audience can consume your content. Apart from content that shouts: me, me, me: all the time, there’s a ton of other types of content a brand can create that will boost the traffic.
When creating all the content, remember to use the watermark with your Business, the iconic logo design, & Instagram, Facebook or Twitter handle on every content.
For most businesses, there are plenty of non-competing brands with the same or similar target audience. So why not work together to cross-promote to each other’s audiences? Brands should look for opportunities to collaborate with brands that solve different problems for a similar audience.
That way, you can each gain access to an entirely new user base, hence boosting the traffic.
Every business owner by now should know the importance of being mobile-friendly. Almost 90% of news content is read on a mobile device compared to a desktop.
Living in a mobile age means the content has to be easy to read, but more importantly, extremely simple to share. Share buttons on mobile devices are critical to driving social media traffic. To explain this, basically, the harder it is for the audience to share the content, the less likely they will visit the website or profile.
Digital marketing has developed immensely, which means at some time the brand has to consider to top the search engine optimization (SEO) by applying the best practices.
In the most fundamental terms, combining SEO best practices into your content can help you:
If you’re looking to bolster your social traffic, optimizing content for search engines like Google and Bing can have colossal payoffs. With improved SEO, the brand is not only assisting in boosting the website traffic, but they are also improving buyer persuasion with better ranking
Keeping your viewers interested and involved is one of the most significant aspects to bring more traffic. It is essential to keep the audience engaged. Before the brand shrugs off communicating to their audience, examine this: 1 in 3 people go to competitors when ignored on social, more than 50% of people choose social media as their top choice for customer care.
While the brand doesn’t need to use every waking moment in answering the customers, but the brands have a duty to render the best customer experience. And that could be as simple as replying back to customer questions or concerns.
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