10th December 2020
Lyndon Shaw- Indigo’s Graphics Lead, has been with IndigoLogoDesign for almost three years now. He is the brainchild behind creating bespoke logos, web animations, and other designing concepts for Indigo’s prestigious clients.
When asked to describe Indigo with one word, he said, ‘Innovative.’ As an iconic logo design company in the USA, Indigo is constantly introducing new design trends and inspiring clients through creative ideas with a sense of professionalism.
As a Lead Designer here, Lyndon is responsible for delivering client’s wildest design expectations and create winning graphic designs. He says, “As risky as it sounds, it’s a creative field. Normal is boring! So, things happen differently here, especially around me. I live to create compelling designs and create a distinct brand identity for my clients.”
We’ve asked a few essential questions regarding Lyndon’s journey and a few design tips and trends to help aspiring designers understand the field better. Well, Shaw seems excited and ready, so let’s dive into it right away!
Like most people, Lyndon wasn’t an expert when he joined Indigo. At first, it was intimidating for him, but then he started evolving with the best iconic logo design company in the USA during these past years.
For his recent role, he attributes his journey to a few things. First, the deep passion and knowledge for this field. Second, the ability to communicate well and hunger for leadership and change. He adds, “When I say change, I mean continuous learning from my teammates. After all, when you learn, you grow.”
He believes that as an iconic logo design company in the USA, Indigo has always committed to offering its employees growth. He states that this ‘growth’ is the main factor motivating him to look ahead and lead the way.
Lyndon is still evolving as a Lead and trying his best to balance the game of responsibilities that comes with it. As a professional, his day starts with structuring tasks meticulously to manage individual responsibilities and support the team too.
He leads daily and weekly meetings and perform goal-setting for the team. Then, he continues to review the existing tasks and try to foster a learning environment where everyone is free to express their concerns and work out a solution together.
Life for Shaw at Indigo- Iconic logo design company in the USA, is full of promising potentials and opportunities. He does what he does best and loves what he does for his clients and designs. With full of hopes, he further remarks, “My journey here is just the beginning to a fresher tomorrow.”
As a part of the renowned iconic logo design company in the USA, Lyndon explains that he is a lead later and a creative thinker first. This thought has made him accomplished many things in life as he now has a full-grown team of expert designers. Together, he and his team inspire many clients and agencies with their enriched work portfolio and mind-banging designs.
Lyndon speaks of his professional team at Indigo. He says that the team here works so professionally and dedicates themselves to the assigned tasks daily. They have a unique understanding of client’s needs and designing concepts. He smirks and says, “Maybe that’s what it’s like to work for the most iconic logo design company in the USA.” Further, he adds that the team never fails to amaze him and performs their best every day.
Lyndon exclaims that, like every other team, they also experience a few pitfalls and bad days. But that doesn’t stop them from delivering the best designs to their clients. He says, “Like our clients, we also have a responsibility to maintain our brand’s reputation as the best iconic logo design company in the USA.”
In the future, he expects to roll out to explore new advanced techniques and different horizons in the design department. He explains that he is expecting to create a product of his own that caters to the new markets and run his business one day. So, the future seems bright for Lyndon. Let’s wait and see!
When working for an iconic logo design company in the USA, there’s more than that meets the eye, Lyndon explains while pressurizing his brain cells. However, he agreed to lay emphasis on a few design tips and tricks to help you and other designers. Let’s see what they are:
From a plethora of different design tools, Photoshop is the go-to tool for every designer to lead the design process. For an iconic logo design company, mastering Photoshop allows designers to create aesthetically-pleasing designs in the palm of their hands.
As a part of the iconic logo design company in the USA, it’s essential not to over-exaggerate different font styles in your logo. If you feel the need to add more fonts in your logo designs, make sure that you don’t add more than two fonts. He further adds that using more than two fonts can appear confusing to the target audiences, so it’s better to keep the design as simple as possible.
Always see the bigger picture, i.e., while designing a logo, website, or any other thing, ensure that you understand the message of the brand and the needs of your clients. Never be afraid to scale elements of your Design, such as the texts, images, buttons, etc., to a larger image. Try to make it more visible and more evident for the brand and its audiences.
Lyndon urges young designers to implement creative thinking while working with an iconic logo design company in the USA. Optimize the white space if you must and do it in the right way by adding different colors, fonts, and elements to convey the message properly. He further states that when you’re not utilizing the white space, you’re keeping it limited to yourself and not unlocking its full potential.
Consistency is a significant and unique element in your Design. Ensure that you are well-aware of the typography, spacing, and position in your Design. Maintain consistency with the colors too. Keeping an equilibrium in different design elements piques people’s interest and sparks their creative thought process. So, as an iconic logo design company in the USA, ensure that your clients are happy with the consistent flow of designs.
Use icons wherever you can to enhance the value of your Design. These icons carry extra visual elements that experienced graphic designers love to contemplate in their design aspects. Lyndon states that for him, these icons have worked like magic to engage the audiences and enhance their overall experiences.
Design trends are ever-changing. Try to keep a focal eye on recent design trends and elements to create a masterpiece for your clients. If you’re a newbie designer working in an iconic logo design company in the USA, make it worthwhile by creating a minimalistic design with a hint of good ideas to create interest among the viewers.
Nowadays, Lyndon continues, following designing trends isn’t enough. It’s also instrumental in fitting these trends well with your designs for your clients. Further, he has given the following design trends to help you fit the needs of the clients.
Designing 3D concepts is cooler than anyone can imagine. Lyndon emphasizes implementing 3D design capabilities to provide modern solutions to clients. He says it’s a growing trend applicable to augmented and virtual reality to create high-performing web designs and apps. For an iconic logo design company in the USA, he says’ it’s an upping game for designers to create real-life visuals and impactful designs.
The organic and softer designs are always welcome to create a stimulating experience for clients and their target audiences. Shaw agrees that blending these designs with natural lights, earthy colors, and gradient tones create a more meaningful impact on the viewers. It creates a natural look and ambiance that somewhat eases the minds of the audiences and urges them to walk barefoot on a beach.
Illusions are quite trendy these days. They work out in favor of designs and clients both as they add a sweeping-effect to it. Lyndon explains that it’s a trick of the eye to create something that the customer perceives differently. Although it doesn’t work in every featured Design, it’s worth experimenting and trying if it works effectively.
There are many things to do with typography such as incorporating playful ideas and design concepts for the viewers. Shaw states that typography has an intellectual and creative touch to it that is unavoidable by the viewers. It requires a bit of artistic flow to implement geometric or organic designs or ultra-realistic lettering, 3D animations, textures, and patterns. This is how brands spark madness and thoughtfulness among their target customers.
Lyndon Shaw is optimistic about using designs that stand out from the crowd in the design industry. He enlightens that it’s a nifty way to compel audiences into identifying a brand. For an iconic logo design company in the USA, these designs work triple times better than sleek-looking, straight-forward Design these days. They are imaginative, memorable, adaptable and multifunctional for developing a fun lasting customer experience.
“Every designer wants to add a smooth and cool vibe to their illustrations and designs,” Shaw acclaimed. He says, for a modern design, it’s essential to include a monochrome or duotone design that portrays simple color themes and fonts than complex graphics and elements. He further adds that a single-color theme or a contrasting effect in design features captivates the mind of the customers only if it has an accurate visual representation.
Incorporating geometric shapes is one of today’s trendiest concepts for an iconic logo design company in the USA. It sets a brand apart from other dull and boring logo designs. Adding individual shapes with intense colors and solids can provide imaginative combinations to different brands. Shaw states that geometric shapes are a noticeable way of representing images and iconic designs.
Finally, the last trend to the list by Shaw is a lack of color showing in a multicolored world. He says that it’s an exciting way of sparking an immediate interest among the viewers. It’s ultra-sensational, clever, and unique for even brands too. Since designers love to run their creative juices, a classic black and white effect or a soft and subtle blue effect entices the crowd naturally. It stands out brilliantly into this world full of colorful designs.
He advises young aspiring designers to follow their hearts. Since Shaw has a design team of young professionals, he always tells them, “Good designs are a part of good business. If your clients wanted to spend bucks on a bad design, they wouldn’t be here with us”.
He believes that as a part of an iconic logo design company in the USA, this reminder empowers them to create ground-breaking designs for clients and ensure that they follow its vision and tone.
Moreover, for the fellow novice designers, he suggests, “Let your inner creative juices flow naturally. Practice, Seek, and Learn! Stay open to opportunities and listen to your client’s project needs, always.”
The key is to keep experimenting and never expect to stop learning. One day, you’ll succeed and lead a design team on your own for sure, He concluded.
Lyndon Shaw is one of Indigo’s most dedicated and promising individuals. As a part of the iconic logo design company in the USA, he is great at launching, administering, and executing new design ideas to clients.
We hope you like meeting our Graphic Design Lead, Lyndon Shaw. If you want him to share more of his wisdom with you, let us know in the comment section.
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