18th July 2020
An iconic logo truly boils down to being comprehensive, having an interactive concept and significant execution. Having an interaction with a number of designs helps you differentiate between an iconiclogo design and a poorly designed one. They have the potential to leavea fruitful or a bitter impact on the target audience, as it is the first impression a company has on its audience.They are all about graphics and visuals that attract the target audience and generate leads out of them.
An iconic logo design is of great importance when it comes to launching a brand or business in a market where the competition is head to head already. In the world of visuals and creative imagery, iconic logo designs hold great importance in terms of creating an impact on the minds of the buyer.It is said that “anyone can design a logo, but not everyone can design the right logo.”
As the designing industry is growing at a very fast pace, the designers are focusing more on producing iconic designs in the short span that leave a mark on the minds of the target audience and serves the purpose of the brand. Have you ever noticed the famous iconic logo design of Nike, Pepsi, Adidas and McDonalds and wondered what gives them the much-needed oomph?
That’s what we will discuss in today’s post.
Not every logo is iconic, to make a logo, iconic, it requires a little more effort, handwork and creativity than usual. A few tips on creating an iconic logo design that will lift your whole logogame are listed below;
Simplicity does not mean having a blunt or a boring logo; it means following the norm of “less is more.” It means having minimal elements involved, less clutter, solid colors, simple font, etc. in a logo which easily grabs the attention of the target audience. Always ask yourself a question,”why this?”before adding an element to your design. It willsave youtime and energy and help you create a masterpiece.
Simplicity in a logodesign leads to its remembrance. Most of the iconic designsof industry giants,such as, McDonalds, Nike, Amazon, Netflix are just simply letters or symbols designed using different styles, with no complexity involved.The factor of simplicity contributes to the win of an iconic design. Minimal logos are more recognizable, timeless and versatile. The power of a minimal logo is that, at first glance, people can recognize what product or company it is. A simple and well-composed logo never loses its sense of proportion on how big or small the surface it would be printed on. So keep it simple, clean and you can create your iconic logo design.
A logo should be identifiable, not inappropriate. The relevance of a logo with the brand you are working for is very important, as if it’s not serving the right purpose, then it’s of no use. Logos do not necessarily have to tell the complete brand story but should be the highlight of the company. It should be appropriate and relevant to the brand’s vision. An iconic logo design does not particularly have to show what the brand is about, for example, a restaurant’s logo does not have to be food, clothing logo does not need to have some clothes in it, a BMW logo isn’t a car, an Apple logo is not a computer or mobile, etc. A relevant logo sets the foundation of brand identity in the market.
As people judge a book by its cover, similarly, a company is judged by its logo, so if the logo is not relevant to its business, it won’t attract its ideal audience and will lack iconicity. The choice of font, color scheme, style, size,etc. also plays a vital role when it comes down to being relevant while creating an iconic logo design.
The originality of a logo makes it distinctive in a crowded marketplace. If your logo is good enough to make a place in people’s minds, then more than half of the job has been done for the brand. Using minimal number of elements and visual tricks helps in creating a distinctive, iconic logo design. Using out of the norm typography, multiple gradients, symbols, shapes and illustrations are all different ways of creating a distinctive and iconic logo design. A quick test of a good logo design is how easily the target audience can redraw the logo after having to catch aglimpse of it. The lesser the time it takes, the better adhered the logo will be.
The digital market is always overwhelmed with new trends, and it’s quite a task for a logo to pass this test smoothly and still standout. The design should be comprehensive enough not to die out with any changing trends. The timelessness of a logo means that it can hold its integrity and brand vision even after many years.
If your design is not effective and distinctive, then with time, you will need to redesign and improve it. Redesigning means a lot of energy, creativity, hard work and money are required. Moreover, redesigning takes you back to the starting point to convince and attract the ideal audience again. For example, it’s been decades that the logos of Nike, McDonald’s, Coca-Cola, Amazon, and Pepsi are more or less the same, and now theyhave become timeless, they are not affected by the changing trends as they are simple, clean, and have monotones. They are easily recognizable and memorable iconic logo designs. You can create a timeless design by using strategies that are not time-bound. The use of symbols and solid colors are always some of the good ideas.
An iconic logo design is versatile only when it does not lose its effectiveness on different platforms like websites, billboards, posters, business cards, labels, etc. It should look the same in any size, color and format without losing its impact and legibility. It should be responsive in nature. To create one,you need to ensure it is capable of adaptingto any size and screen. It shouldstandout in black and white colors and not just rely on the effects that you have created to enhance it.
Some companies need logos only for electronic media, but they are mostly small scale. Big brands/companies are always looking for ways to expand themselves in the form of their own merchandise and for that, a responsive iconic logo design is a must.
The above-mentioned traits will lead you to create an iconic logo design. Always leave the choice of addition and subtraction of elements, as it creates a link between the audience and the brand over time. By keeping these simple basic traits in mind, you can easily create a memorable, yet a solid foundation to grab the attention of your ideal audience. Always keep in mind that trends change, but an iconic logo stays.
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