7th September 2020
Before we dive deep down into the ocean of various image formats, including JPEG, PNG, and HEIF, let me remind you foremost that human brain has an innate aptitude to process images 60k times faster than words. Yes, you heard right, much faster than one can imagine.
Content is said to be the king, but without any queen, images, there is no way to engender a prince (traffic). The same is the case with your business.
It takes over a thousand words to describe a single image, which explicitly depicts the fact that how crucial it is to use web images to drive increased traffic and consistent engagement on a website. In a nutshell, visual content works as a secret weapon when your motive is to grab the attention of online users, develop their curiosity, subsequently stick them on your website, and stimulate their inner instincts to buy your products and services.
Significance of web images and web logos cannot and must not be denied by any sane mind, but determining the right format is inevitable to ensure the attainment of the desired repercussions. Let it be a HEIF logo or professional PNG logo or a custom JPEG logo. IT ACTUALLY MATTERS TO GET IT RIGHT FOR YOUR WEBSITE.
The train of thought is endless, and so is the implications pertinent to the selection of any particular web logo format for the website. You need not be unsure about your core objectives to ensure the selection of the right web logo and web design format.
To keep the uncertainty and ambiguity at bay, take a hiatus, do some introspection and ask yourself whether your motive is to save some space and improve the loading time or you intend to display high-quality web images. Some people are likely to be more concerned about web logo quality. In contrast, others seem prone to use animation to make the visual appearance of their web designs look aesthetic.
Timely identification of your requirements will help you crack the puzzle and get you out of the labyrinth of indecisiveness.
In this article, without any further ado, we are going to walk you through on the usage of various web design and web logo formats and help you find the right option while keeping in mind your requirements, expectations, and preferences. Let’s take a sneak peek into the realm of image formats and cherry-pick the right one to make up your site for all the online philocalists.
All these available formats ostensibly look eyes-catching and spellbinding, coupled with the tendency to leave one confused and dithered due to the apparent similarity.
Choosing the best file format is important; else, the speed of your website loading process is going to be slow and sluggish instead of being fast. You need to make sure if the file format contains a lossy or lossless compression to keep the negative impact on page speed at bay. Some of the most popular image formats used across the web include JPEG, PNG, and HEIF image format. Let’s pore over more on each of these web design and logo formats and figure out their individual traits.
JPEG, also known as JPG, stands for Joint Photographic Expert Group, this image format is considered as the best choice when one is required to save images since it contains more than 16 million different colors. Images with sophisticated colors and shades work way better when saved in JPEG format because JPEG images are compressed through lossy compression.
JPEG format has two sub-formats such as JPG/Exif and JPG/JFIF; the earlier one is mostly used in digital cameras and photographic equipment, whereas the latter one is used on the World Wide Web. What makes JPEG format user-friendly is its capability to work on most image editing software, including the Microsoft Paint and Adobe Photoshop.
A plethora of website developers opt for JPEG format because it has the ability to shrink into a smaller file size, as well as it does not leave any negative impact on the loading speed of the site, making it less arduous for designers to create custom JPEG logo designs. As far as graphics and texts are concerned, JPEG is not the primary choice due to its lossy compression, meaning loss of information when saved, making the lines and texts blurry in the process, leaving the professional less inclined for custom JPEG logos.
To make the long story short, graphics in JPEG format look better and don’t occupy much space, which ultimately translates to better performance. Still, every time you re-save the photographs, there is always a loss of quality, which gets visible mostly on texts and small details. Another loophole in JPEG format is its inefficiency to support transparent background; moreover, it gets quite cumbersome to have it layered with other elements.
Unlike the JPEG format, PNG supports transparency and offers a wide range of transparency levels. Furthermore, saving an image in PNG format doesn’t leave any negative impact on the image quality, which makes this very image format one of the best choices for any website. PNG images are compressed via lossless compression; hence it helps you keep the same image quality. Professional PNG logos are used on websites by web developers to keep the page speed smooth and seamless.
Portable Network Graphic (PNG) is considered as one of the finest format for screenshots. Still, one of the significant drawbacks in PNG formats is its ineptitude to support the CMYK process. Images with fewer colors, text-heavy images, and lines art work best in PNG format, enabling the designers to create some aesthetic and artistic professional PNG logos.
Images that contain more color data are going to be heavier in PNG format, which sooner or later makes the site less responsive and consume more than usual time to load the page, leaving the online visitors exasperated and annoyed.
All of us want an instant loading on our web pages, coupled with a delightful visual appearance. At the same time, the sheer fact is we are generating over 16 trillion Gigabytes of data every year. More than 70% of this data is produced in the form of images and videos, which explicitly depicts the fact that images occupy more space and using these larger size images are prone to affect the website loading time adversely. In the current scenario, improving the image compression process is indispensable for reducing the image size while keeping the visual appearance intact.
High Efficiency Image File Format (HEIF) is one of the state-of-the-art image format, which impeccably addresses both the concerns mentioned earlier pertaining to the image size and quality. As well as, HEIF image format support metadata, thumbnails, and unique feature like non-destructive editing.
HEIF image format has the aptitude to support 4K and 3D images; moreover, it supports transparency paired with the ease to crop and rotate the images, making HEIF logos excel in the competition. It also allows smartphones and digital cameras to store burst photos within a single package along with focal stacks and exposure stacks. Let alone the still images and instantaneously captured videos which can also reside in the same file.
With the utilization of HEIF logos, you can considerably improve the website load time since there is minimum data to download, resulting in enhanced user experience.
The major drawback concerning HEIF image format is the utter fact that most of the popular browsers do not support HEIF logos since a patent covers this technology, and obtaining the rights from its developer is required to implement the support.
One of the eminent American writer Maya Angelou says, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
How would you like to make your potential customers feel when they land on your website?
No sane mind or any astute professional would ever wish to make their clients experience or feel something odd; however, though unwillingly, un-deliberately, and unintentionally they make their prospects feel annoyed and exasperated by not heeding attentively to the nuances of image formats -which translates into bad user experience when they visit your website. Unresponsiveness of the site paired with slothful page speed does all the bunkum for you that your competitors wish for but unable to do even after deploying all their strategic marketing initiatives against you.
Eyes are naught, but windows of the heart and all that we visualize from our naked eyes imprint on the heart; hence, to leave an ever-lasting impression on your online visitors, you need to choose the right image format for your website and logo designs. A plethora of image format options are destined to make the decision-making process little arduous for novice website developers, but having an in-depth understanding and knowledge pertaining to each of the available web design formats will help you cross the bridge of uncertainty effortlessly.
If you are still not sure about the file type to use on your website and there pops up any confusion or query in the back of your mind, email us at info@indigologodesign.com or get yourself connected with us on our website www.indigologodesign.com, we will be more than delighted to assist you further.
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