10th November 2020
With the help of a minimal logo design, you let your consumer see an attractive, clear, and more detailed brand logo. It can help you build a reputation for being a trustworthy and contemporary brand. But what is minimalism?
A design approach that uses the existing elements in a simpler way, while also capitalizing on space, is known as minimalism. The concept of minimalism is applicable everywhere, from visual arts to literature to home interior design. Looking at a minimalist design may lead you into thinking of it being a result of an effortless process, but it is not the case.
The minimalist strategy represents a less-is-more approach, but the matter of fact is that it retains a strategic restraint in designing, which tends to produce a more significant impact.
With a minimalist logo, practicing design restraint can be a bit challenging. The purpose of removing elements from a logo to make it a minimalist design is NOT to make it boring. It is quite the opposite, actually. With design restraint, you tend to remove any elements that could cause a distraction for the viewers. Distracting elements can make viewers pay attention to those logo’s aspects that might have little to do with the brand message, recognition, and memorability.
The fact of the matter is that almost every famous logo utilizes minimalism in some form. For instance, you might be well-aware of Apple and Nike logos, and you might all agree that these logos are not boring. The way they use simplicity and space makes the brand message loud and clear.
It may be worth mentioning that almost all famous brands started with logos that were not minimalist. Each of those brands has made consistent rebranding efforts to acquire commanding positions in its respective industry. This evolution also included the change of logo every now and then.
So, what can we conclude in terms of how to make a logo minimal? Well, it’s all about working on the less-is-more approach. You can create an impressive minimal logo design by focusing on space and simplicity. What’s crucial to note here is that instilling minimalism in logo designing doesn’t restrict you to the use of lines and colorless shades only. It’s more about using a few of the available elements instead of featuring each of them into the final design.
Working on a minimalist logo could mean a design overhaul and start creating a design from the scratch. Even if it is not an overhaul, you may still have to come up with a significant design changing idea. To help you with that, we have compiled a list of tips that you can work on to create a highly attractive minimal logo design.
It may sound a bit odd but you have to ask yourself whether you have a complete understanding of your brand. An understanding of your brand means an understanding of the philosophy behind the business, vision, and mission statement. It will help you identify elements that may help your brand stand out among other brands in your competition. All these details will help you create the best logo design.
You may have a temptation to use colors that you personally like the most. But, the fact of the matter is that your subjective color choice might not be in your brand’s best interest.
If you want to create a perfect logo, you will have to make sure that you are using perfect colors. You may want to learn what different colors say or express. For instance, red represents passion, energy, and enthusiasm. Blue, on the other hand, represents peace, trust, and coolness. In simple words, every color represents a particular concept. You will want to select colors that remain compatible with your brand. The color choice narrows down further when you want to create a minimal logo design.
The font family you use in your logo has a significant impact on the overall logo design. Just like colors, fonts also define the character of your brand. But, it is most important to use a font family that is in line with the main concept of your brand. For instance, you will not want to use cartoony fonts if you are a healthcare brand.
In fact, you may sometimes want to use typography as the only significant design element in your brand logo. In that case, choosing the right font family becomes even more crucial.
You may have created the best minimal logo design, and you may already know that the trend of minimalistic logo designing is here to stay for years to come, but it doesn’t mean that you will not need to change your logo design in the future. What you think is perfect now may seem a bit silly after some time. Furthermore, you may want to plan an upgrade in your brand services in the future. Such scenarios may lead you to thinking of upgrading your brand logo once more.
At the time of the next logo design, you will not want to perform a design overhaul, because it can turn out to be time-consuming and expensive. So, while you are creating a minimalist logo, you may want to make it scalable. It will help you avoid having to consider a complete redesign.
It’s good to have sound knowledge about the use of premium tools for logo designing, but that doesn’t make the use of online tools an inferior option. Perhaps, some online tools help in creating design elements in a way no other tools can.
You may want to study a few logo designs to generate some great ideas about the logo you want to create. You may want to look at the top logo designs, such as Apple, Adidas, and many more. Studying them closely will help you understand the backend philosophy and identify elements that made those logos admirable.
Highlighting logo elements that help people understand your brand and products is yet another significant requirement that you have to fulfill to create an attractive minimal logo design. For instance, you may want to make a letter in your logo the graphical representation of what you do. And while you have to practice design restraint to create a minimalist logo, it is most crucial to make sure that you have selected only the best design elements.
Having to create a minimalist logo doesn’t mean that you cannot use shapes and forms. But, you will rather need to be highly selective while picking a shape that will represent your brand through the company logo.
Here are some simple and easy-to-understand tips to help you with creating the best minimal logo design for your brand.
A brand logo is one of the branding tools that you can use to bring in a lot of customers and business leads. So, you do not want the process of logo designing to go wrong in any way. The tips mentioned above may help you create the best logo for your business.
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