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Can you think of a single brand that does not use an iconic logo design to symbolize itself? No. Do you know why? Because an ingenious logo design is a visual ambassador for your brand, it is what represents your brand, and it is the only compelling way to communicate your core messages to your audience. A brand needs a symbol as much as a human needs oxygen.

Is logo design really that important?

Yes. A logo imprints itself within the consciousness of the viewer at the very first glance. The only condition being, it needs to be matchless, pertinent, and rivetingly entrancing.

We are not talking about just any design, but the kind that is so spellbinding that your competitors will envy, and other designers will view through rose-tinted glasses. This type of design should look simple but masquerade days of grind, struggles, and creativity, reflecting in the final result.

When designing a logo, you have to push towards a raw edge of creativity that compares to none. Only then can you create an eternal design that lasts for multiple generations to relish.

You need ingenuity, hard work, and a ‘raw edge’ of creativity to craft the picture-perfect design, true. But that is not it. The recipe to cook up a seamless design is long and full of complicated ingredients, so buckle up because you are in for a long ride!

Everything has a beginning, right? You have got to start somewhere. When it comes to designing, branding is the first step you take towards your success.

Branding strategies serve as a roadmap to create everything that reflects and aligns with the company, its goals, and, most importantly, its image. These strategies are blueprints orbiting around consumers, designers, and the company itself concerning plans and contingencies involved.

Strategies, as such, are an essential part of the process because they work as a compass that navigates the plans and points towards the goal to help you reach your ultimate destination.

There are no shortcuts to success!

Excellence demands ceaseless efforts and diligence. You havetogive all you have to achieve the best results. So, without further ado, let’s jump right into the nuts and bolts of the process.

Understand Your Need

Before you get all comfortable and cozy, ready to design the perfect logo for your brand, stop. Hold your breath, and listen carefully. You need to understand your needs first!

The needs of your company include but are not limited to the goals, mission and vision, market positioning, what you stand for, and who you want to be in the future. When designing, you need to keep these in your mind, so you don’t end up losing brand harmony.

The best way to keep yourself on track is through a design brief or, better yet, a brand style guide (if you have one). Jot down all the requirements of your brand, and don’t forget to add your expectations for the design and you will have a design brief for yourself in no time. Outlining a brief will help the designers understand the crucial components that require perfect synchronization with your design. Ask yourself the following questions when drafting a design brief:

• What does the company do?
• Who are the customers and the competition?
• What are the values, and where doesit stand?
• Where does the company see itself in the future?
• What feelings and emotions does it want to evoke through its logo design?

You may be wondering why the last point is in bold and italic. Well, to emphasize its importance. While all the questions serve their own purpose, the last one will set the foundation for your design. Knowing what feelings and emotions you want to evoke will help you choose the design style, color scheme, typography, and the logotype quite easily.

Moreover, by finding out what makes you better than your competition will push you through the confinements of struggle, soaring through the challenge breezily.

 

Get the best logo design services at the most affordable rates with Indigo Logo Design!

 

Bottom-line: KNOW YOUR SPECIFICS!

When you get the answers to all questions, you will end up with an impeccable design that fits perfectly with your brand while embracing the entirety of the brand image. Do your due diligence and find out everything you possibly can about the company. This is the only way to guarantee that you achieve your target efficaciously.

Trust your instincts and intuition

Insight, instinct, and intuition go hand in hand when it comes to designing marketing tools.While there is no denying that insight is purely a result of how much information you gather, intuition is something that you develop over time through experiences.

A meaningful designis a design that garners attention and creates a connection between the brand and the consumer. Some of the world’s most successful brands also express their brand idea and showcase their personality through their logo designs. That is the goal.

So how do you achieve meaning?

Start with logical, creative thinking. Extract concepts, garner inspiration, and excerpt ideas from different designs and map out the necessary details. Focus on establishing a visual language to create a theme for your design.

Trust your instincts when it comes to designing. Whether you are a designer yourself, or have hired logo design services to get your work done, make sure that your design is a work of art. Never settle for any design less than a true masterpiece.

Pick Your Design Style

Translating your brand story and inspiration into a design is the next step, but which style of design?

While lots of different elements come into play at this very point, from colors, shapes, and sizes to typography, you need to focus on prioritizing the steps first. The colors, graphics, sizes, and typography all have their own place and importance, but before you get into any of that, determine your style first.

Picking the right design aesthetic does not mean there is only one style that is right for your brand. It can be a single style or a combination of two. Whatever it takes to capture the essence of your brand impeccably.

Here are some design styles you can choose from to demonstrate to your designer if you hire logo design services:

Go Classic

A classic design can never look outdated. It gives your brand an eternal vibe and can push you to reach a broader audience. Classic design style is more like your safety net. It pleases the masses, and you cannot go wrong with it.

The classic aesthetic keeps it simple,staying away from crazy color palettes, visuals, or fonts. A classic style exhibits reliability and modesty.

Get the best logo design services at the most affordable rates with Indigo Logo Design!

 

balance the scales with Retro or vintage flair

Retro designs are trendy and never go out of style. They give the audience a whiff of nostalgic dreams and takes them back. This style helps create associations rather effortlessly and swiftly.

Vintage and retro design instantly remind you of the past and shows customers that you not only sell products, but a trip back to the times gone by when things were simpler and better.

target the Modern and minimalist Appeal

A clean and minimalist style communicates freshness and contemporary charm. Utilize the benefits of a white space with minimal details and simple lines to create a sleek, pared-back design. A minimalist and modern style demonstrations that your brand is au fait, fresh and knows what sells.

Fun and quirky

For brands targeting young customers, fun and quirky style is the best option. It is colorful, vibrant, and cute and makes use of graphics to exhibit a positive and friendly vibe.

Handmade and handcrafted

Handwritten style portrays a homey feeling and exhibits that the brand is individualistic. The style works best when combined with other aesthetics to drive the desired message. Pairing it with vintage speaks home while, on the other hand pairing it when minimalistic will portray sophistication, and the choice is yours.

Find the Right Logo Type

Humans are wired to process shapes before words and colors .Therefore, it is essential to focus on the logotype as well. A good agency that offers creative logo design services will opt for the right logotype as per your brand image and personality.

In addition to the style, here are the seven types of logos you can choose from:

Lettermark Or Monogram

Letter mark is excellent for companies with long names that may be hard to remember. There are tons of businesses with their initials in logos like HP, CNN, or H&M.

Monogram or lettermarkare great for minimalist design, but not excellent at expressing the crux of your business.

 

Get the best logo design services at the most affordable rates with Indigo Logo Design!

 

Wordmarks or logotypes

Wordmarks simply use your company name in the design. Wordmarks employ typography to give designs personality and recognition value. If you want your business to be known by your name alone, this is the perfect way to put it in the focal point.

Pictorial marks or symbols

Pictorial marks are easily recognizable iconographic images that represent your brand. Make sure to choose a symbol that conveys your brand message and creates a strong connection with your audience.

Abstract logo marks

Abstract logo marks are geometric forms that abbreviate your business into a symbol that is truly unique to you.Utilize the meanings of different geometric shapes and the effects they have on the human mind to apply it to your design better.

Mascots

Mascot designs give a face to your brand personality. They are colorful, cartoonish characters that embody your business in a friendly and welcoming way.

Combination mark

A combination mark combines a symbol with a wordmark to increase recognition. The brand name can be placed next to the symbol, or it can be integrated into the graphic element. With the combination mark, the association can be made with both elements with your brand, the symbol, and the wordmark.

Emblem

Emblem may look similar to a combination mark, but they differ from each other. They are also a combination of word and pictorial elements and consist of text integrated in a symbol or icon.

 

Get the best logo design services at the most affordable rates with Indigo Logo Design!

 

Think About Your Color Scheme

Colors bring out the best in us, if placed right. Color psychology is a whole area that needs to be considered while choosing your logo colors. Although it is best if you choose the same color scheme as your brand to fulfill brand harmony. However, if you don’t have a color scheme, you can use Complementary colors to create a dynamic look, Analogous colors to create colorharmony, or Triadic colors to go for an exciting and bold effect.

Each color has a different meaning behind it. Do your research on color psychology and color theory to understand better how colors can evoke certain emotions and feelings. For instance, red stands for excitement and passion,while yellow exhibits happiness and youthful energy.

You can choose the colors as per your brand personality and brand image so your consumers take a single look and understand what you stand for.

Cherry-pick the Typography

Just like colors and shapes, typography also plays an important role in evoking emotions, feelings, and setting a perspective in consumers’ minds. The best logo design services will ensure that your typography matches with your style and type of design.

Here are four basic types of fonts you can use:

Serif fonts

Serif typeface gives a chic and timeless look to the design and can make your brand look classic and high-end. Serifs are versatile and pair exceptionally with any kind of design, especially vintage, elegant, or classic.

Sans serif fonts

Sans-serif fonts are perfect for a modern and minimalistic look. They set a very sleek and simple vibe. Sans serif works best for brands that want to portray a contemporary feel.

Script fonts

Script fonts are essentially handwritten fonts. These offer a massive variety from elegant calligraphic fonts to relaxed and down-to-earth scripts. Using script fonts can make your design look unique.

Display fonts

Display fonts are ornate, stylized, and pleasing to the eye. They are best for a brand that wants to portray a fun 70s aesthetic.

Feedback, Assess, and Present!

Come up with a few design concepts and shortlist your ideas. Analyze your concepts thoroughly and make changes as required. After you finalize your design, the best thing to do is get feedback from those you trust.

Experiment with different ideas, look beyond your preferred tastes, and prioritize the set requirements. The cycle is endless until you find your masterpiece: create, critique, alter.

When push comes to shove, there is no concrete way to come up with an iconic logo design every time. But you can still give it your best effort, adapt and modify as required to achieve your goals.

You can always go for creative logo design services available to get your very own design in no time, or you risk it all by opting for a freelancer. The choice is yours!

Have some tips? Comment below and let us know, we would love to hear from you.

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