2nd July 2020
Branding is an art of differentiation. Attributes like well-crafted logo design, an aesthetically appealing website, unique products or services, contribute to making it interesting.
However, the most important amongst them is a logo. It is the very first thing noticed by your prospects and can either make or break your business. It plays a significant role and should convey an energetic feel businesses want people to receive when they avail their products and services.
Branding – The combination of logos and marketing, despite being a hot topic, and every brand trying its best to ace the concept, as efficaciously as possible, has not seen many successful executions in this pandemic-effected year 2020.
The marketing landscape drastically changed with the coronavirus making its epochmaking appearance around the globe. To elude the global shutdown, many a brand made desperate attempts at rebranding; while many succeeded, such as Nike, CocaCola, etc, a larger number didn’t see their marketing campaigns coming to pas.
A myriad of brands jumped on the bandwagon of redesigning their logos, promoting social distancing, were criticized by the masses for inopportune execution of the elements, while even a larger number failed miserably in revamping their digital and physical presence in the marketing world.
In this blog, we bring you useful information regarding everything that didn’t work out for Brands and their logo designs this far in 2020. We will learn about some trends blindly followed by businesses, and even logo design services that greatly damaged the brand’s image, and user experience.
Without further ado, let’s get started!
For a long time, mute and neutral colors have dominated the design industry. Some custom logo designers think it would be a great idea to incorporate vibrant colors to set a unique image. While it works for some businesses in conveying powerful emotions, it turns out ineffective for many.
Even though incorporating natural colors seems like a dull idea, bold and bright colors, however, aren’t always pleasing to the eyes. They disrupt the unified subjective experience and force the customers to adapt to a particular tinge, despite their unwillingness.
Bright colors may be an effective way to highlight certain parts of your logo, but that’s not always the case. Vibrant color emblems and bold background might steal the limelight, and make the other elements seem less critical – severely affecting the brand image.
Typography has been an integral part of graphic design and probably one of the most crucial things taught at a design school. From improving legibility to defining a brand’s creative skills, typography plays a vital role in making brand success.
While bold typography makes the brand’s message prominent and helps in establishing a powerful first impression, it is not always obligatory to do it. Even though we are becoming increasingly adept in deciphering languages and written text, appealing graphics combined with bold typography makes it overwhelming – making it challenging to comprehend the real message brand wants to convey.
The attention spans of an average customer in the digitally exploding world are getting shorter and shorter. For this reason, marketers are always vying for ways to get noticed instantly. Bold typography is their easy escape. However, potential customers are already well aware of the trick. The usage of bold typography sets a rather desperate impression of getting noticed, adversely impacting the brand image, and driving away potential customers.
A logo design is reminiscent of an organization. Every brand offers unique services. Therefore, its logo should also convey the same. Many brands randomly pick stock images and texts; without realizing the risks associated with such an action.
Using stock templates is risky, both from a legal and branding perspective. Stock images are purchased from vector websites and can be used by anyone. There is a good chance that elements incorporated in your logo design may be used by some other brand. This can lead to confusion and dilute your brand’s uniqueness and branding efforts.
Moreover, the usage of stock imagery may result in copyright issues. Suppose you outsource the logo designing task to a third party, you don’t know how he/she obtained the stock image in the first place, the terms of the license, or any other details.
Some online logo design services often experiment with the rules of balance and order. You must have noticed design elements being overlapped, unaligned, crooked, or ill-balanced in websites and logo designs.
Asymmetrical designs are undoubtedly a compelling design trend that sets a distinctive impression amongst the perfectly balanced, and identical designs.
However, logo designers must be extra vigilant while crafting one. When information is presented in a certain way, the prospect notices it and expects to see the same or similar pattern every time they are exposed to that particular brand. If you fail to do so, the context of the information you wish to communicate may get misunderstood or lost.
The attention spans of customers consist of a few seconds. The asymmetrical designs come with a risk. Users scroll or switch to different web pages with the speed of light. Therefore, a logo design company must keep this in mind and ensure to present the brand’s message in a very familiar format. With the asymmetrical design, you challenge the viewers’ comprehensive ability, and not everyone is smart enough to grasp things quickly.
Minimalism has been increasingly used in the design industry. We see it everywhere. Be it a logo design or a website interface. Custom logo designers have been using it with colors popping in the negative spaces for change while maintaining the essence of the minimalistic concept.
As comforting and straightforward, it seems at first glance, with the addition of wrong colors, it may deliver a wrong impression. Deciding the relevant color incorporate into a minimalistic design is a daunting task.
The colors must do justice to the brand’s image and message. Black, white, and gray help a lot in enticing the relevant emotions from the viewers. So, when you go for a different color, there’s a good chance of diluting the purpose and overcrowding the space – leading to the message being misunderstood.
Minimalism refers to the limited usage of colors and elements. So, incorporating colors contradicts with the minimalism principle. Even though colors help in drawing instant attention, they can damage a brand’s intent of creating a distraction-free experience for prospective customers.
This is a common mistake often made by businesses, especially startups. Logos play an active role in communicating a brand’s offerings and values. Hence, before creating one, the company should do its research. Hiring a professional logo design company is a more suitable option if your novice in this line of work.
However, if you can’t afford to hire one, it’s better to do it yourself and have a clear understanding of what and how you wish to convey.
The more knowledge you possess, the better, and associated logo you will be able to craft for your business. A brand audit survey in this scenario proves exceptionally beneficial, as it helps construct a clear road map to achieve the brand’s goals and objectives.
A logo is the first introduction to your business. A well-crafted logo not only helps in capturing the attention of prospects instantly but sets a great first impression – encouraging them to make a purchase. Brands tend to make mistakes, and the logo design is often not their priority. It is better always to analyze the market you wish to operate in and do extensive competitor analysis prior to designing your logo. It will teach you what mistakes to avoid, and enlighten you regarding the latest trends. Use this knowledge to craft a relevant yet unique logo design for your business, and devise an effective branding strategy.
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