30th April 2020
The COVID-19 scare has pretty much changed everything in the world. Where it has made people scramble to adjust to the new business routine, it is no exception for independent logo designers.
What is done is done, and nothing can be done about it, but what you can do is put your downtime to good use so that when life returns to the way we used to know it, you would be positioned to fully experience the boom that’s likely to follow.
Having said that, all the professional logo designers out there, let us make the best of quarantine by keeping the design skills in shape. And for your ease, we have already gathered all the information and tips for you to make it happen.
Below are the top 10 handy tips logo designers need to follow to craft iconic logos of all times.
Coming up with creative and compelling logos can be daunting, but they are a must for every business out there, even if it’s a personal brand. As a creative logo designer, you sure want the logo to explain what the brand is all about, what does it have as products and services, and, most importantly, what makes this brand stand out from the rest. You will then be using this iconic logo on everything from the brand website and social media pages to marketing materials and presentation decks. And that is a lot for one tiny graphic image to do. Well, let’s utilize this time to make this tiny graphic as alluring and as powerful as possible.
Some of the most compelling and iconic logos in the world utilize a technique; designers call the “visual double entendre,” which is an overly fancy and creative way to say it has two images enfolded into one through an astute interpretation of a concept or idea.
Photo: Logo Crown
For instance, the iconic logo of the brand Lion Bird has two images, one of a bird and the other of a lion, wrapped together to form a single graphic. Now the critical thing to notice here is that the idea is not only to make it alluring to the eye but to have a strong hidden message behind it. In this case, the logo designer, through the lion, shows the brand is a king in their field while the bird reflects it is at the zenith as a bird.
Nothing changes the fact that one of the most significant considerations as a logo designer, you will have to make is choosing the color palette wisely. Not to mention that it is not some hasty decision you are to make in a hurry based on which color do you like the most or which one is easy to use in designing. Keep in mind that color carries meanings and communicate more significant ideas that would otherwise be hard to explain.
There certainly are times when you are pegged to the colors of a brand, but you mostly will get the freedom to explore. Whether you feel a particular color or colors would define the brand in an effective way or a grayscale version of the logo, be sure of what you choose. Now that you have plenty of time in quarantine, why not learn in detail what color psychology means and why it is important in terms of defining concepts?
Only a professional logo designer understands how white space or negative space can be one of the most significant elements to entail elegance and clarity to logo design. Using white space correctly is also a difficult job as it demands high professional skills and years of experience. The fact that you now have plenty of time at home so polish this skill by practicing as much as you can.
If you are wondering why on earth is negative space important in a logo, here are a few reasons:
If there is anything that can make your logo design stand out in the competition, then it has to be the shape you choose for it. It is believed that the human brain is hard-wired to get and memorize shapes, as this is how we learn things. An iconic and distinctive shape is remembered long after we see it. If we talk about some of your favorite brands, the chances are that you could describe the shapes of their logos accurately.
However, the job of a creative logo designer is not only to craft a perfect shape but also be able t convey the right message through it. Every shape communicates a different message, and you need to figure out which shape would best describe your company or is suitable for your industry. The most skilled logo design services make sure to combine these shapes and their subsequent meanings so that the graphic promotes the company in the best ways a whole.
Another exciting and fun facet of iconic logos is the concept of instilling motion or a sense of activity/action into them. Now, keep in mind that this idea would not go with every logo and every brand out there. You need to learn and practice enough to decide whether it would be a hit or a miss. For instance, it will totally be inappropriate with the iconic Apple logo. However, if you talk about the logo design of Twitter, then the motion seems to be playing an important role. The bird in the Twitter logo is in an upward direction, indicating that it is climbing into the air as fast as it can (spreading the news) rather than just floating along the same old trajectory.
Some people totally get carried away with discussions of symmetry and proportion, but if we strip out the outrageous, there is certainly a lot to learn from it.
If you pay heed and consider the new logo of twitter, you might notice that the circles are not here to persuade you of some cosmic tale, which makes no sense, they are actually used as a guide to craft a well balanced iconic logo that has consistent arcs and curves.
As a creative logo designer, you not only have to take shape and lines into account but also ensure the perfect proportion and symmetry is used.
Do not forget the ultimate goal of your logo is to make a lasting impression on the industry as well as on the customers. Just a glance at your logo design should be enough to mesmerize your target audience, And, in order to create that impression, make sure you come up with a brand new idea that is totally based on a unique concept, avoiding the cliché. You will only get a few seconds to entice the customers, and only an exclusive logo can do that.
Many logo designers do not pay enough attention to the selection of typefaces and choose them randomly. The fact that fonts speak primarily about the personality of your brand make sure there is no mismatch between your typeface and brand nature.
It is always a great idea to avoid using gimmicky typefaces. Create fonts of your own that are created especially for your brand.
Once professional logo designers or logo design services get their design brief in their hands, they think it is time to figure out what options they have and embark on the journey ahead. However, keep in mind that it is highly imprudent to run off into the forest of innovation without having done plenty of research on your side.
Yes, we are referring to learning about your competition before finalizing the logo. Maybe what you have come up with is already there, or some other brand has a slightly similar concept. If you want to be exclusive with your design, you need to craft something nobody else has, and for that, you need to do A LOT of research.
After all the tips mentioned above, there might be a slight chance of you needing some more help, maybe from a professional. And that is completely fine!
Finding the perfect designer to implement your vision can be quite critical. You won’t only need someone to design a graphic, but rather, someone who understands and listens to your needs and builds a relation to assist you in growing your business.
Indigo Logo Design is the right place to get iconic logos that are budget-friendly and will speak volumes of your business. The best part is that they have an online discount offer of 60%. That’s right! What are you waiting for? Get your professional logo designed now at the most affordable rates now!
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